Sybase 365 Sets the Pace for Industry Leading Mobile Operator Analytics

ORLANDO, Fla., March 22, 2011 /PRNewswire/ -- CTIA WIRELESS® 2011 --Sybase 365, a subsidiary of Sybase, Inc. the global leader in mobile messaging and mobile commerce services, today announced that its hosted analytics solution, Sybase® Operator Analytics 365, an advanced reporting, monitoring and mobile data analytics service,  has been deployed  to more than 50 operators worldwide and it anticipates working with more than 90 operators by the end of April 2011.  Sybase Operator Analytics 365 is backed by industry-leading, column-based analytics server, Sybase IQ.  The powerful Sybase IQ analytics server enables extreme performance with the ability to return results on billions of records in just seconds to enable operators to quickly make mission-critical decisions.

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"With the proliferation and continued growth of mobile messaging data, operators need greater visibility into their network and inter-operator messaging traffic," said Marty Beard, President, Sybase 365.  "Sybase addresses this need by offering our operator customers a cost-effective, hosted solution allowing real-time deep analytics enabling them to make informed decisions about their network activity, available resources and ultimately drive revenue."

Providing ease-of-use and efficiency, the service can be deployed with minimal effort and allows mobile operators the ability to run intensive analytics on their messaging traffic, delivering data necessary to better understand their messaging operations, improve quality of service and save money by reducing customer support costs.  Faster, easier access to data means that problems can be identified, diagnosed and resolved much more quickly, giving mobile operators the information they need to improve quality of service.

To learn more about Sybase Operator Analytics 365, and other mobile services, visit Sybase 365 at Booth #2610 during CTIA Wireless 2011, Orlando Florida, March 22-24.

Additional Resources:

• Sybase Operator Analytics 365 Product Information
• Sybase IQ Resources
• Sybase 365 Operator Analytics Whitepaper

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (an SAP company; NYSE: SAP), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes more than 1.5 billion messages per day, reaching 900 operators and 4.5 billion subscribers around the world. For more information, visit: www.sybase.com/365. Read our blogs: http://blogs.sybase.com. Follow us on Twitter at @Sybase.

Forward-looking Statement

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

For more information, please contact Sybase Public Relations.

SOURCE Sybase, Inc.

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