SXSW Festival Selects Spredfast to Manage Social Media Activity During Interactive

AUSTIN, Texas, March 6, 2012 /PRNewswire/ -- Spredfast, a leading social media management system provider, has been chosen to manage all social media for the SXSW Interactive Festival, March 9 – 13, 2012. Using Spredfast, South by Southwest will be able to monitor, manage and measure their social media activity and keep pace with the real-time social conversations happening during the festival.  Beyond serving as the social media management platform of record for Interactive, the Austin-based start-up also plans a large presence at the festival including a hosted lounge, meet-up and Airstream photo booth.

Spredfast's participation at SXSW Interactive dates back to the 2010 Accelerator program where the company was featured as a finalist in the competition. This year, the company is expanding its presence at the festival both online and in-person.

"SXSW brings the world's brightest tech enthusiasts to our backyard. As a member of this massively connected community, we know that social media will be the primary channel for people to get and share information – no matter whether they are here in Austin or around the world," said Jim Rudden, Spredfast CMO. "As an Austin-based company, we're proud to partner with the festival to provide them the ability to not only manage their social media presence but also monitor and analyze the online conversations about the festival."

Spredfast's SXSW Interactive activities include:

• Spredfast Social Spot: A media lounge located literally blocks from the convention center with a relaxed atmosphere for bloggers and social media pros to relax, catch up on work and mingle with peers over snacks and a drink. March 9-13, 10am – 4pm, 322 Congress Ave. Austin TX, 78701
• "Netflix and Twitter: What's Under the Hood" Panel Discussion: Spredfast Chief Technology Officer, Keith Zoellner, will be speaking on a panel discussing the changes and challenges arising from cloud computing and the need to quickly leverage 'big data'. Saturday, March 10, 3:30 pm - 4:30 pm
• Social CRM Meet-Up:  Spredfast CEO, Rod Favaron, will host social CRM industry experts for an hour of brainstorming, idea-building and networking. Sunday, March 11, 11 am - Noon
• Spredfast Airstream Photo booth: Attendees can snap a photo of their SXSW experience in a 1967 vintage Airstream photo booth which will be traveling around the festival

In addition, Spredfast executives will be on hand at the Social Spot and the company's downtown headquarters to discuss and demo the platform including the recently announced Facebook tab creation and management functionality which allows users to expand their Facebook presence and maintain a holistic view of all social media programs from one system.

SXSW attendees can stay updated on Spredfast's presence at SXSW 2012 throughout the festival by visiting the company's pages on Twitter (www.twitter.com/spredfast) and Facebook (www.facebook.com/Spredfast).

About Spredfast:
Based in Austin, Texas, Spredfast provides social business software for social media management that allows organizations to manage, monitor, and measure their social media programs, and the effectiveness of each piece of content, across multiple social media channels. Spredfast allows its clients to extend their branded content and engage with its audience from a single administration interface to the blogosphere and the major social networks like Facebook, Twitter, LinkedIn, YouTube, and Foursquare. Some of the enterprise and agency adopters on board with Spredfast include AARP, Nokia, Bayer, HomeAway, Porter Novelli, ING Direct and AGAIN Interactive. For more information, visit http://spredfast.com/.

SOURCE Spredfast

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