Swisse Wellness Celebrates U.S. Arrival With Expanded Research Commitment: "Our Consumers Are Our First Priority"

CHICAGO, Feb. 20, 2013 /PRNewswire/ -- Swisse Wellness, Australia's number one multivitamin brand, is celebrating its arrival in the U.S. with a $20 million commitment to fund global product research and development over the next five years.

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"Our arrival in the U.S. marks the first time that the Swisse Wellness premium quality range of vitamins and dietary supplements are available outside of our home market of Australia. This is an exciting milestone for us and we are thrilled by the opportunity to support America's wellness goals," said Radek Sali, CEO of Swisse Wellness.

"Swisse thrives by sticking to our '4Ps' philosophy of putting People, Passion and Principles before Profits.  As we expand our global offering, we are also increasing our research investment and we are proud to announce an additional $20 million in research over the next five years to deliver the best products to our customers," said Sali.

Swisse Wellness, which has grown more than 350 percent since 2009, produces more than 160 lines of vitamins and supplements in Australia.  Swisse introduced 15 of its most popular products in the U.S. this month.  Academy Award® winner Nicole Kidman is the global face of Swisse Wellness and will be featured in the brand's U.S. marketing campaign.

Swisse selects premium quality ingredients for its vitamins and dietary supplements, including its clinically-tested bestselling products, the Men's Ultivite F1 and Women's Ultivite F1. The Swisse product line also includes Ultiboost Co-Enzyme Q10, which is formulated to support healthy cholesterol levels and circulation in healthy individuals and Swisse Ultiboost Wild Krill Oil, a convenient one-a-day dose of Omega 3 and antioxidant.

For more than 25 years, Swisse Wellness has invested scientific research. In Australia, the company maintains a benchmark for quality as each product is analyzed for nutritional balance with the F1 Ultivite range exclusively undergoing more than 300 quality control checks.

Swisse products now available at Walgreens U.S. locations nationwide include: Swisse Men's Ultivite F1, Swisse Ultiboost Appetite Control, Swisse Ultiboost Co-Enzyme Q10, Swisse Ultiboost Glucosamine +, Swisse Ultiboost Hair Skin Nails, Swisse Ultiboost Inner Balance, Swisse Ultiboost Liver Detox, Swisse Ultiboost Mood, Swisse Ultiboost Odorless Wild Fish Oil 1000mg, Swisse Ultiboost Sleep, Swisse Ultiboost Wild Fish Oil Concentrate, + Vitamin D3, Swisse Ultiboost Wild Krill Oil, Swisse Ultivite + Energy Effervescent and Swisse Women's Ultivite F1. For full product information, visit http://www.swisse.com/us/products.

Swisse has opened a U.S. headquarters and the majority of the products available in the U.S. are manufactured in America. Additional retail partners for Swisse products will be announced soon.

For more information on Swisse Wellness and product availability, please visit www.swisse.com.

About Swisse

Swisse Wellness is a privately held Australian company based in Melbourne. Swisse is dedicated to making people healthier and happier through clinically proven natural health products and education.  Established in the 1960s, Swisse offers an extensive range of market-leading formulas and carries over 160 dietary supplements. Men's Ultivite F1 and Women's Ultivite F1 contain premium quality natural ingredients and are based on decades of significant investment in cutting-edge, independently-verified scientific research. In January 2013, Swisse opened its North American headquarters in Chicago, IL. For more information visit: www.swisse.com

SOURCE Swisse Wellness

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