Swisscom Consolidates Business Intelligence on Teradata

BERLIN, April 13 /PRNewswire/ -- Teradata Corporation (NYSE: TDC), the world's largest company solely focused on data warehousing and enterprise analytics announced today that Swisscom (Schweiz) AG is consolidating its business intelligence (BI) data platforms to result in one integrated, centralized data warehouse running on a Teradata platform. This will give the company a comprehensive and detailed view of its customers, products and financial economics, while also reducing operational costs.

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The system will primarily serve as a company-wide platform for customer relationship management (CRM) intelligence, including its call center data. All existing BI platforms including analytical applications for the fixed network sector are due to be completely integrated into the enterprise data warehouse by the end of 2010.

"Integration of data in the central 'Swisscom Data Warehouse' will give us much greater visibility into detailed customer behavior and interaction across the entire business," said Daniel Neuhaus, head of the business intelligence center, Swisscom. "In addition, the new system will provide a consistent foundation for customer and participant payments, and for standard reporting procedures. We'll also have an integrated IT infrastructure for future applications and processes that involve predictive analytics and simulations."

He said that the Teradata intelligence platform will also serve as a holistic infrastructure for both wireless and wireline information and facilitate the creation of a consolidated product profile, including hybrid products. Neuhaus said the new system will support enhanced views of the customer base for more accurate CRM segmentation. He also said end users will benefit from more readily-accessible information to drive customer support and customer dialogue, and help ensure a simplified flow of data for complex customer campaign management.

As part of the data integration process, Swisscom (Schweiz) AG incorporated not only the available customer data histories for the mobile sector, but also data for the fixed network section – feeding all information into the Swisscom data warehouse. The same is true of the service assurance and service fulfillment data for the fixed network sector. Swisscom (Schweiz) AG plans to integrate additional BI platforms and analysis applications into the Swisscom data warehouse by the end of the year. Swisscom also plans to consolidate billing information from a series of platforms to the centralized system to reduce complexity and cost. This move will also facilitate more consistent analysis and evaluation of its large volumes of product data.

"Integrating this information serves to not only provide a complete view of the customer as of right now, it also meets a class of business problems that require current and accurate data immediately," said Hermann Wimmer, president of the Europe, Middle East and Africa region for Teradata Corporation. "World-class companies rely on enterprise agility and having the pulse of your company in the hands of business users allows for faster, smarter decisions."

About Swisscom (Schweiz) AG

With 5.6 million mobile contracts, about 3.5 million fixed network connections, 1.8 million broadband connections and 230,000 IP-TV customers, Swisscom is Switzerland's leading telecommunications company. 19,479 employees (full time) generated sales of CHF 12 billion and EBITDA of CHF 4.67 billion in 2009.

Swisscom is represented throughout Switzerland with a full range of products and services for mobile, network-based and IP-based voice and data communication. Massive investment in the network infrastructure ensures that this will remain the case in the future. Along with Italian provider Fastweb, Swisscom has established a presence in one of the most attractive broadband markets in Europe. Swisscom's activities also extend to IT infrastructure outsourcing and the management of communications infrastructures.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, data warehouse appliances, consulting, and enterprise analytics. Visit Teradata on the web at www.teradata.com.

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

SOURCE Teradata Corporation