Sway Calloway to Host Weekday Morning Show on Eminem's Shade 45 Channel on SiriusXM

NEW YORK, June 28, 2011 /PRNewswire/ -- Sirius XM Radio (NASDAQ: SIRI) announced today that Sway Calloway, veteran music and entertainment news reporter, will host a live weekday morning show on Eminem's music channel, Shade 45.

(Logo:  http://photos.prnewswire.com/prnh/20101014/NY82093LOGO )

Sway in the Morning will launch on Monday, July 18 at 8:00 am ET on Shade 45, channel 45. Sway in the Morning will air Monday – Friday from 8:00 am – 12:00 pm ET.

Sway is a constant presence in hip-hop culture as a co-host of the legendary syndicated "World Famous Wake Up Show" with his partner DJ King Tech and as a staple correspondent on MTV. He will host his SiriusXM Radio show every weekday live from the SiriusXM studios in New York City. Sway will welcome special guests, including hip-hop artists, celebrities and newsmakers, for in-studio interviews, present song premieres, report on music news and more. 

"I'm constantly striving to be a part of winning teams and movements, and Shade 45 on SiriusXM embodies this spirit," said Sway Calloway. "We plan to tap into hip-hop and pop culture, global and domestic news and classic and groundbreaking new music. This is truly a labor of passion for me with two of the best at what they do, Eminem and Paul Rosenberg. We plan to make more history!"

"I got my start on radio with Sway and so it only makes sense for things to come full-circle and have him join the family at Shade 45," said Eminem. "I'm looking forward to the honor of Sway making mornings better on Shade 45 for a long time to come."

"Sway's voice brings a level of experience in and knowledge of the hip-hop culture that provides a perfect fit with our channel," said Paul Rosenberg, Eminem's manager and Executive Producer, Shade 45 on SiriusXM. "We have had a great relationship with Sway for many years and having him join the team is an exciting opportunity for us and the Shade 45 listeners."

Sway has been a hip-hop icon for over a decade as a performer, radio personality, album/TV producer, reporter and host. While hosting "The Wake Up Show" he is widely credited with giving Eminem, Tupac and Notorious B.I.G. their first major radio airplay to help contribute to their early successes. Sway is also known for his exclusive and wide-ranging interviews with some of the biggest names in entertainment including Bono, Lady Gaga, Katy Perry, Lil Wayne, Tom Cruise and Tyler Perry, as well as his interviews with President Barack Obama, Senator John McCain and others.

Shade 45 is SiriusXM's uncensored, commercial-free hip-hop channel created by Eminem.

For more information on SiriusXM, please visit www.siriusxm.com. 

About Sirius XM Radio

Sirius XM Radio is America's satellite radio company.  SiriusXM broadcasts more than 135 satellite radio channels of commercial-free music, and premier sports, news, talk, entertainment, traffic, weather, and data services to 20.6 million subscribers. SiriusXM offers an array of content from many of the biggest names in entertainment, as well as from professional sports leagues, major colleges, and national news and talk providers.

SiriusXM programming is available on more than 800 devices, including pre-installed and after-market radios in cars, trucks, boats and aircraft, smartphones and mobile devices, and consumer electronics products for homes and offices. SiriusXM programming is also available at siriusxm.com, and on Apple, BlackBerry and Android-powered mobile devices.

SiriusXM has arrangements with every major automaker and its radio products are available for sale at shop.siriusxm.com as well as retail locations nationwide.

This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995.  Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "intend," "plan,"  "projection," "outlook" or words of similar meaning.  Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control.  Actual results may differ materially from the results anticipated in these forward-looking statements. 

The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statement:  our competitive position versus other forms of audio and video entertainment; our ability to retain subscribers and maintain our average monthly revenue per subscriber;  our dependence upon automakers and other third parties; our substantial indebtedness; and the useful life of our satellites, which, in most cases, are not insured.  Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2010, which is filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (http://www.sec.gov).  The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

Follow SiriusXM on Twitter or like the SiriusXM page on Facebook.

P-SIRI

Contact for SiriusXM Radio:
Samantha Bowman
SiriusXM Radio
212 901 6644
[email protected]

SOURCE Sirius XM Radio

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED