Suzuki Announces Plans to Integrate Pandora into Vehicles

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Apr 04, 2012, 04:30 ET

OAKLAND, Calif., April 4, 2012 /PRNewswire/ -- Pandora (NYSE: P), the leading personalized radio service, announced today at the New York International Auto Show that Suzuki has joined the roster of automotive brands who have publicly announced plans to integrate Pandora into the radio of the vehicle. Pandora will be available via a Garmin unit that will be factory-installed on most 2013 model year Suzuki vehicles. The system will support hallmark Pandora functions such as thumbs-up, thumbs-down and track skip. In-car connectivity is made possible via a paired iPhone. The first Suzuki vehicles are expected to be available at dealers beginning this fall.

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Pandora Executive Vice President of Business and Corporate Development Jessica Steel said, "As Pandora continues to redefine radio, we are excited to welcome new automotive brands like Suzuki who are making it possible for listeners and drivers to enjoy their personalized radio stations while on-the-road."

"Pandora offers a unique radio experience so we're pleased to enable their offering for consumers who choose the Garmin infotainment system for Suzuki vehicles," said Matt Munn, Garmin's managing director automotive OEM. "Our built-in voice command technology makes it easy for drivers to control Pandora's features from the in-dash radio of their vehicle."

ABOUT PANDORA

Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. www.pandora.com

SOURCE Pandora