Sustainable Content Marketing: Driving Long-Term Engagement & Loyalty

NEW YORK, Sept. 5, 2014 /PRNewswire/ -- Peer influence and online reviews have made the competition for buyers more complex, creating a new imperative for marketers:  publishing content that build the credibility needed to influence a purchase decision. As digital media continues to diversify, the platforms consumers use to find and share information, more opportunities arise each day for brands to tell their stories, shape their market image and communicate directly with audiences. Ensuring that your messages continue to reach new and existing audiences with the right content, in the right time and place are crucial components of any content strategy. 

This topic will be explored in-depth at the upcoming Content Marketing World 2014 panel discussion titled, "Don't Run Out of Gas! How To Fuel a Sustainable Content Marketing Strategy," on Tuesday, September 9 at 11:00AM – 11:45AM EST.

Featured panelists include PR Newswire's Senior Vice President of Marketing, Ken Wincko, Dell Inc.'s TechPageOne.com Managing Editor, Nicole Smith, and Altimeter Group's Industry Analyst Rebecca Lieb. The discussion will be moderated by Michael Pranikoff, director of emerging media for PR Newswire, and will focus on developing and executing an ongoing content strategy, including:

• What to do after creating a content calendar and plotting out the best channels to distribute messages,
• How to develop a customer perspective that drives community engagement,
• Ways to accelerate content promotion.

Conference attendees can join the conversation on social media by completing the sentence "Content drives" using hashtags #contentdrives #cmworld.  Visit booth #11 or click here to learn more about how to accelerate your content strategy to drive results: http://prn.to/ContentMarketingWorld2014

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.   

Media Contact: 
Sarah Skerik
Vice President, Strategic Communications
[email protected]
201-360-6710

Photo - http://photos.prnewswire.com/prnh/20140904/143187
Photo - http://photos.prnewswire.com/prnh/20140904/143186 

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