Sustainable Brands '10 Unveils Cutting-Edge Programming - Final Program Announced in Four-Part Framework: Observe, Redesign, Measure and Communicate

BURLINGAME, Calif., May 5 /PRNewswire/ -- Sustainable Life Media today announced its full Sustainable Brands '10 conference schedule and unveiled confirmed speakers for each of the four distinct tracks:  Observe, Redesign, Measure and Communicate.  The lineup will be presented within the "The Power of AND" conceptual framework and will inform business strategy, product design and communications by moving beyond an "either/or" mentality to solve the increasingly complex challenges faced by companies today.

The opening program (Monday, June 7) kicks off the conference with a compelling welcome reception featuring Bill Marquard speaking on "How to Get A Better Seat at the Corporate Table: Finding the 'AND' in Profit and Responsibility;" Dr. Robert Epstein presenting "Turning One AND One into Three: Making Creative Connections That Count;" and Eric Park of Ziba Design revealing "Re-Capturing the American Dream: Calling on Sustainable Brands to Change The Course of the Future."

The first full day of the conference (Tuesday, June 8) explores Observe topics with Annie Longsworth of Cohn & Wolfe presenting "Green Brands Five Year Trend Lines" and Henry Chesbrough from UC Berkeley exploring the value of "Open Innovation."  Peter Senge and Ben Packard will also showcase Starbucks AND Recycling the Cup.   Breakouts and other sessions will continue exploring recent trends and innovation.

Day two of the conference gives attendees a look at Redesign with an emphasis on disruptive and effective innovation in business models, operations, supply chain, finance and manufacturing.  John Viera from the Ford Motor Co. will provide an up-close look at "Ford's Road to Sustainability;" Summer Rayne Oakes will present "Innovations in Fashion/Interior Design;" and Kirsi Sormunen from Nokia will discuss "Influencing Consumer Choice Toward Sustainable Consumption."

Communicate plenary and breakout sessions comprise the conference's closing day by showcasing the stories and campaigns that are attracting loyalists, driving change and building brands.  Dorothy Mackenzie will showcase companies who are "Connecting Sustainability with Quality, Modernity and Innovation," while Mike Harrison reveals the back story for Timberland's Earthkeepers brand.

In addition to the comprehensive program, the Connext online community tool and multitude of interactive at-conference activities are designed to facilitate and create connections among the global Sustainable Brands community.

About Sustainable Brands Conference

Widely reputed to be the most compelling sustainability conference of the year, Sustainable Brands 2010 will convene more than 800 brand leaders, top executives from the global brands leading sustainable innovation, all types of designers participating in this global shift, and an unprecedented list of others.  Registration is open and seating is limited: http://www.sustainablebrands10.com

About Sustainable Life Media

Sustainable Life Media (SLM) is the leading producer of sustainable business conferences and educational events, with products and services designed for the sustainable business community. For more information, please visit: http://www.sustainablelifemedia.com/about.

SOURCE Sustainable Life Media