Susie's Cause, Sharon Osbourne, Pearl Jam's Mike McCready and Key Industry Leaders Speak Up for Colon Health Awareness

NEW YORK, March 23, 2011 /PRNewswire/ -- Mediaplanet Publishing released a special report today within the Washington Post on Colon Health. The report's aim is to create awareness around the importance of colon and lower digestive health and its impact on overall wellness. On the heels of Colorectal Cancer awareness month, this report also addresses the prevalence of colon cancer as the second deadliest cancer in America and motivates readers to be more vigilant around regular screening.

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Be Proactive in Protection

"The colon plays important roles in immune function, acts as a barrier protecting us from toxins and harmful bacteria, and supports the growth of millions of friendly bacteria that further digest some types of food, produce vital nutrients and further contribute to healthy immune function," says Bobby Smith, executive vice president of The Susie Cohan Colon Cancer Foundation. "These are just some of the reasons why it is so important to be proactive in protecting this important organ."

Mediaplanet's Report

In partnership with Get Your Guts in Gear, Howard University, St. Joseph's Medical Center, Jala Bars, Puroast Coffee Company, NutraFlora, Ethicon-EndoSurgery, the American College of Gastroenterology, The American Society of Colon and Rectal Surgeons, the Crohn's and Colitis Foundation, and EmpowHer, this report brings together a strong voice around various issues of colon health. Experts share the importance of routine screening in preventing colon cancer and other issues, as well as introduce the advancements of minimally invasive procedures. Additionally, issues such as Crohn's disease, IBS and IBD are discussed within the report.

To view this full report CLICK HERE or http://doc.mediaplanet.com/all_projects/6648.pdf.

Mediaplanet creates focused reports on specific business, healthcare, technology or consumer topics.

For more information go to www.Mediaplanet.com or call 646-922-1400.

CONTACT:  Mariel Fitzgerald, +1-646-922-1415, for Mediaplanet

SOURCE Mediaplanet