Susan G. Komen® Highlights "Live Pink" Products and Companies Making A Difference In The Fight Against Breast Cancer

The Annual Live Pink Program Encourages Consumers to Shop for a Cause this October

DALLAS, Sept. 20, 2022 /PRNewswire/ -- Susan G. Komen^®, the world's leading breast cancer organization, today announced the return of its annual "Live Pink" program, which highlights products from its corporate partners that support the fight against breast cancer.  Live Pink, launching during National Breast Cancer Awareness Month gives consumers the opportunity to shop for items that benefit a worthy cause; funding research, patient services, and education to end breast cancer for all.

"For four years, Susan G. Komen's Live Pink program has shared a list of products and services from our corporate partners that support our mission to assist those impacted by breast cancer and end this disease forever," said Sarah Rosales, Vice President of Corporate Partnerships. "When consumers purchase these products or participate in a partner program benefiting Komen, they are funding research and patient services that help save lives."

Komen has partnered with a variety of companies as part of the 4^th annual Live Pink program. Each product in the Live Pink portfolio will fund critically needed patient care services and research that support individuals through their breast cancer diagnosis, treatment and beyond.

Live Pink products and services available this year include:

• JOANN Shop in Store and Donate
• Avis Car Rental
• Budget Car Rental
• Kent Bicycles 26" Women's Komen Floral Cruiser Bike
• Ford Warriors in Pink Collection
• Mohawk Decorate for the Cure SmartCushion
• Wacoal Bras with a Cause & Fit for the Cure®
• Sugarbear Vitamin Care - Sweet Vitamins for a good cause
• Natura Bissé Nourishing Natural Balm
• BJ's Wholesale Komen Apparel
• Echelon® GT bike, apparel and accessories
• Simon Malls "Shop with Purpose" digital Discount Pass
• CARS Paving the Road for a Cure
• ZENITH Chronomaster Original Pink watch

To learn more about the companies and their products and services featured on Komen's Live Pink program, visit livepink.org

Susan G. Komen^® is the world's leading nonprofit breast cancer organization, working to save lives and end breast cancer forever. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and in countries worldwide. We advocate for patients, drive research breakthroughs, improve access to high-quality care, offer direct patient support and empower people with trustworthy information. Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy's life, Komen remains committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow's cures. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at www.komen.org/contact-us/follow-us/.

Camille Smith
Susan G. Komen
972-855-1688
[email protected]

SOURCE Susan G. Komen for the Cure