Susan G. Komen for the Cure(R) Selects CisionPoint as Its PR Workflow Software Solution

CHICAGO, April 14 /PRNewswire/ -- Cision, the leading provider of software, services and tools for the media and public relations industry, today announced that Susan G. Komen for the Cure®, the world's largest breast cancer organization, is using the award-winning CisionPoint PR workflow solution as its campaign management system.

A staff of PR professionals based in Komen for the Cure's Dallas and Washington, D.C. offices is responsible for the organization's national and global media relations and communications efforts. In addition to conducting proactive media relations campaigns in support of its multi-faceted programs, including the global Susan G. Komen Race for the Cure® Series of 5K fitness walks/runs, the staff monitors between 1,500 and 3,000 media mentions every month that touch on Komen, breast cancer research, philanthropy, advocacy and other related topics.

"We handle all national media relations activities internally," said Andrea Rader, director of communications at Susan G. Komen for the Cure. "We needed a single PR measurement platform to connect with the right media, monitor all the outlets mentioning Komen and analyze and report results."

That need led the organization to begin working with CisionPoint. Komen is using:

• The Cision Media Database, the world's largest and most comprehensive media research resource including premium healthcare profiles and pitching tips
• CisionPoint's press release distribution capability for media contact and news distribution
• Cision's express print, internet and blog monitoring services
• CisionPoint's analytics for reporting and media analysis charts and maps to demonstrate the ROI of the media campaigns

"Our team couldn't wait to work with CisionPoint and has been using it extensively," Rader said. "It's very easy to use and navigate and has more capabilities than other products we have seen. The thoroughness and accuracy of the media database really sets it apart."

About CisionPoint

Launched in the U.S. in October 2007, CisionPoint rapidly became the fastest-growing on-demand PR workflow dashboard application, with more than 5,000 customers signed in its first 24 months of sales. It won a coveted CODiE Award as Best Online News Service in 2009, its first year of eligibility, and it has been a five-time finalist in four different CODiE Award categories during 2009-10, as judged by the Software and Information Industry Association. It is currently a finalist in the Best Content Management Solution category of the 2010 CODiE Awards, to be presented in May.

Cision is currently rolling out CisionPoint as the standard on-demand platform for its customers worldwide, including Fortune 500 corporations, global public relations firms, non-profit organizations, universities, and small businesses.

About Cision

Cision (http://www.cision.com) empowers businesses to make better decisions and improve performance through its CisionPoint software solutions for corporate communication and PR professionals. Powered by local experts with global reach, Cision delivers relevant media information, targeted distribution, media monitoring, and precise media analysis. Cision has offices in Europe, North America and Asia, and has partners in 125 countries. Cision AB is quoted on the Nordic Exchange with revenue of SEK 1.5 billion in 2009.

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested nearly $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org or call 1-877 GO KOMEN.

SOURCE Cision Ltd.

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