Susan G. Komen for the Cure, the WIN Consortium and Christina Applegate Join Mediaplanet and Key Industry Leaders in Campaign to Continue Breast Cancer Awareness

News provided by

Nov 12, 2010, 11:28 ET

NEW YORK, Nov. 12, 2010 /PRNewswire/ -- Following up on National Breast Cancer Awareness Month, Mediaplanet today publishes a Breast Cancer Awareness report within select markets of USA Today in order to keep the topic at the forefront of readers minds and inspire awareness year-round. The report will be distributed to over one million readers within the weekend edition of USA Today with the help of Susan G. Komen for the Cure, ASCO, Christina Applegate, Olivia Newton John, ACOG, leading physicians and researchers, and many more industry leaders. Read more...

(Logo: http://photos.prnewswire.com/prnh/20100820/CG52983LOGO)

(Logo: http://www.newscom.com/cgi-bin/prnh/20100820/CG52983LOGO)

"Every 69 seconds a woman dies from breast cancer somewhere in the world," Nancy Brinker, Founder and CEO of Susan G. Komen for the Cure states in the publication's foreword. "One-third of women who should be screened for breast cancer aren't. Breast cancer is still the leading killer of women between 40 and 60 worldwide." Read more...

As breast cancer survivors, both Christina Applegate and Olivia Newton John have been inspired by their own experiences to raise awareness and help women to take action. Newton John helped develop the diagnostic tool Liv Aid that allows women to detect changes in breast tissue, while Applegate recently launched Right Action for Women, a charity which will raise funds to pay for genetic testing and MRI screenings for women who qualify. Read more...

With the help of WIN Consortium, ASCO, ACOG, Mentor Worldwide, Susan G. Komen for the Cure, Competitive Technologies, Cardpartner and UMB, Oil-Dri Cat's Pride, Lifetime, Coalition of Cancer Cooperative Groups, The National Breast Cancer Foundation, The Hillman Group, Imaginis.com, Memorial Sloan-Kettering Cancer Center, MyLifeLine.org, Dr. Marga and the National Institute of Lymphology, Pink Ribbon Program, HealthyWomen.org, and Young Survival Coalition, Mediaplanet published this educational guide in an effort to keep awareness level high and to create a call to awareness in all readers to support patients, research, and the fight to cure breast cancer.