Susan G Komen® Announces RKD Group as New Agency Partner

World's Leading Breast Cancer Organization Enters New Fundraising and Marketing Partnership

News provided by

Mar 15, 2019, 08:33 ET

DALLAS, March 15, 2019 /PRNewswire/ -- Susan G. Komen®, the world's largest breast cancer nonprofit, has selected RKD Group as their marketing and fundraising engagement partner to support their mission to end breast cancer.

One in eight women in the U.S. will be diagnosed with breast cancer in her lifetime. Susan G. Komen has a bold goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026.

"We are astounded by the incredible work that Susan G. Komen has done since their founding in 1982," states Tim Kersten, CEO of RKD Group. "RKD is honored to partner with an organization that has achieved so many important breakthroughs in the fight against breast cancer. This partnership will help Komen continue to transform and fuel their approach to acquiring and retaining supporters."

The RKD Group-Susan G. Komen partnership will begin with implementation of comprehensive direct marketing and fundraising campaigns across all direct and digital media channels. Susan G. Komen will also integrate with the Donor Marketing Cloud, a proprietary digital marketing platform developed by RKD Group to serve nonprofit organizations.

"We are pleased to announce this partnership with RKD to help us design and deliver an integrated engagement experience for Komen's donors," said Dana Brown, SVP, Chief Strategy & Operations Officer of Susan G. Komen. "RKD's blend of strategic messaging, creative design, advanced technology and precision execution will deliver personalized, year-round engagement experiences in easy ways that Komen donors love."

About RKD Group

RKD Group is a leading fundraising and marketing services provider to more than 260 nonprofit organizations, including hospitals, social service, health, disease research, animal welfare, and faith-based charities. RKD Group's multichannel approach leverages technology, advanced data science, and award-winning strategic and creative leadership to accelerate net revenue growth, build long-term donor relationships, and drive online and offline engagements and donations. With a growing team of 200+ professionals, RKD Group creates breakthroughs never thought possible.

For additional information go to www.rkdgroup.com

About Susan G. Komen®
Susan G. Komen is the world's largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Since its founding in 1982, Komen has funded more than $988 million in breakthrough research and provided more than $2.2 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 60 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy's life. That promise has become Komen's promise to all people facing breast cancer. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.

Contact:
Suzanne Anderson
[email protected]
972-664-2376

Related Links

http://www.rkdgroup.com

SOURCE RKD Group