Surya Brasil Joins Whole Planet Foundation® and Other Companies in Guatemala

NEW HYDE PARK, N.Y., Sept. 6, 2017 /PRNewswire/ -- Surya Brasil, a leader in organic, vegan and natural beauty and personal care products, is a proud sponsor of the Whole Planet Foundation, a non-profit organization that provides funds to microfinance institutions (MFI), working to alleviate poverty around the globe. This month, Surya Brasil, along with other companies, embarked on a week-long trip to Guatemala with the Whole Planet Foundation to witness the impact of their generosity, volunteer with their community partner The Phoenix Projects and visit microcredit clients of their microfinance partner, Friendship Bridge.

Founded in 2005, the Whole Planet Foundation, a Whole Foods Market foundation, funds poverty alleviation worldwide where the company sources products. The nonprofit's mission is to empower the world's poorest people, primarily women, with microcredit and a chance to create or expand a home-based business to lift themselves and their families out of poverty. As of June 2017, the Whole Planet Foundation has disbursed $65 million dollars through microfinance partners, creating 12 million opportunities for microentrepreneurs to flourish.

To date, the Whole Planet Foundation has funded 2 million microloans in the United States and 68 other countries in Africa, Asia, Latin America. "For the past year, we have been thrilled to support this initiative and were ecstatic to be invited to join them on this mission to witness first-hand the impact that even a small gesture can have over a whole community," says Clelia Angelon, founder and CEO of Surya Brasil. "The beauty of this program is that as people repay the microloans, they may also be able to receive many other benefits such as healthcare, education, and training offered by the microfinance institutions. This holistic approach ensures that these women can start or expand their small businesses to find their own sustainable solutions to poverty."

In addition to their philanthropic work with the Whole Planet Foundation, Surya Brasil promotes social responsibility through its Surya Solidarity Institute projects. Looking to redefine what it means to be a successful business, the brand's social division zeros in on animal protection, environmental preservation, educational transformation and human rights. Surya Brasil employees and volunteers have pledged to practice the passion, mission and vision of the brand through various charitable actions. Many of the Surya Solidarity initiatives that have proven to be successful in the brand's native Brazil have continued in the U.S., such as growing a seasonal organic vegetable garden at Surya Brasil's New York headquarters, Earth Day events, educational workshops with Girls Inc. of Long Island and more. For more information on Whole Foods Markets' Whole Planet Foundation, please visit http://www.wholeplanetfoundation.org.

Join the Surya Brasil social media conversation on Facebook @suryabrasil and on Instagram @suryabrasilbeauty. For more information on Surya Brasil, please visit www.suryabrasilproducts.com.

About Surya Brasil

Surya Brasil is a Brazilian company leader in natural, organic and vegan cosmetics. Fully committed to environmental preservation, animal welfare and environmental responsibility, Surya Brasil is notably recognized for its vegan hair coloring, vegetable-based, with high performance and natural formulations sold in over 40 countries. Surya Brasil contributes with Whole Planet Foundation, a Whole Foods Market foundation that funds poverty alleviation worldwide. The products contain organic ingredients and are free of animal components and testing, with the aim of combining nature with technology to provide beauty with health. Its national and international certifications such as Ecocert, Cruelty Free, Vegan, Fair Trade ISO 22176: 2007 and Leaping Bunny confirm with transparency and credibility of the benefits and advantages of its cosmetics line. For more information, please visit www.suryabrasilproducts.com.

Contact:  Alli Good/Arlene Benza
[email protected] 
212-675.8555

SOURCE Surya Brasil

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