SurveyAnalytics Launches MicroPanel: Connecting Clients to Qualified Consumers and Business Professionals

SEATTLE, Nov. 3, 2010 /PRNewswire/ -- SurveyAnalytics today announced the launch of MicroPanel – A fully automated service offering clients point and click access to millions of qualified consumers and business professionals for their research and data collection needs.

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The MicroPanel network consists of multiple niche panels in various industry verticals – Health, IT, Automobile, Beverage, Mobile Phone etc.  Some panels are proprietary and others are built by partnering with a limited number of reputable sample providers (SSI, eRewards)  with access to respondents in niche markets, such as Mid-east and Latin America. As a result, clients will benefit from an active panel network of more than 5 million users who are rigorously recruited, pre-screened and deeply profiled to participate in a variety of research studies of any level of specificity.

Edward Carroll, Director of Business Development for Survey Sampling International stated that "SSI is excited to be chosen as a preferred partner in bringing the benefits of SA's new MicroPanel initiative to the research community.  With more than three decades of sampling experience, worldwide access to survey participants and the most sophisticated quality processes in place, SSI supports the highest standards of data integrity for SurveyAnalytics users.  With SSI's proven commitment to advanced sampling science, researchers know they can be confident we always deliver the balanced, valid, representative sample that is the foundation for accurate results."

SurveyAnalytics currently offers a suite of online tools for conducting market research and feedback management – Survey design and hosting, reporting, analytics and panel development. The launch of MicroPanel will facilitate clients the ease of completing their research projects from end to end, under a unified platform and will provide exceptional value to both QuestionPro and SurveyAnalytics customers.

"We look forward to providing self service researchers the ability to access niche panels through an automated interface, created and maintained, using a unified software platform," said Vivek Bhaskaran, President and CEO of SurveyAnalytics.

More information about the MicroPanel network can be found at:

http://surveyanalytics.com/micropanel

About SurveyAnalytics

SurveyAnalytics offers an enterprise grade research platform for collecting feedback to enable businesses, governments and consumers to participate and learn from each other. Through it's core businesses of Surveys, Crowdsourcing, Panel Management and Polls – SurveyAnalytics listening systems enabled businesses and governments to touch their customers and constituents through all major channels – including Web, Email, Social Media and mobile. The self-service and cloud enabled platform empowers companies to execute and deliver on research at real-time and global scale.

The SurveyAnalytics Platform is used by companies like Motorola, McGraw Hill, CareerBuilder and Agencies of the US Federal government including the FCC, USPS and the GSA.

SOURCE SurveyAnalytics