Survey: Website or App for e-Commerce? Depends on Your Nationality

New One Hour Translation Global Survey Shows Differences in Preference for Website or Mobile Site as opposed to Retailer Application across the World. Conclusion: E-Tailers Need to Localize for Regional Differences in E-Commerce Behavior

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One Hour Translation

Mar 25, 2015, 10:00 ET

WASHINGTON, March 25, 2015 /PRNewswire/ --

Different nationalities have different preferences in their method of online shopping - Website/Mobile site vs. Mobile Application. This, according to a survey conducted by OHT-Mobile, the mobile division of One Hour Translation, the world's largest online translation agency.

The survey, conducted in February 2015, was jointly carried out with Google Consumer Surveys based on a representative sample of 800 respondents - 100 each from the US, the UK, Australia, Canada, Italy, Germany, the Netherlands and Japan.

58% of all respondents worldwide answered that they prefer shopping using a website. In Canada 67% still prefer to shop using a website or mobile site but in the UK, only 49% express the same preference.

In Germany, more than half (51%) responded that they prefer either an app or have no preference - meaning that those who prefer to shop on websites (44%) are in the minority.

The full results are as follows:

  • USA (65% prefer web or mobile site; 21% app; 10% no preference)
  • Canada (67%; 15%; 13%)
  • UK (49%; 23%; 23%)
  • Australia (58%, 11%, 29%)
  • Germany (44%; 22%; 29%)
  • Italy (61%; 16%; 21%)
  • Netherlands (62%; 14%; 22%)
  • Japan (56%; 16%; 23%)

"The preference for shopping on websites is still strong, but there is a growing trend for app shopping. What's more is that we are seeing variation between nationalities," said Ofer Shoshan, CEO of One Hour Translation. "Online retailers should be aware of the different preferences of the audience in each region and be sure to localize their mobile sites and applications to suit accordingly."

The survey results follow similar results of a One Hour Translation survey completed in Q4 of 2014 with 2,000 participants from Germany, Italy, the Netherlands, Japan and Canada. According to that survey, 83% of Italians prefer to buy goods and services online in their native language, compared with 80% of Germans, 65% of the Dutch, 74% of the Canadians, and no less than 90% of Japanese people.

Earlier this month, OHT-Mobile showcased its new application localization tool, Lingui, at Mobile World Congress in Barcelona.

About One Hour Translation 

One Hour Translation is the world's largest online translation agency, offering professional translation services to thousands of business customers worldwide, 24/7/365 - thanks to a community of over 15,000 certified translators. One Hour Translation provides translation services for 75 languages - supported by robust technology to assure top quality and speed. One Hour Translation also provides email translation services, professional human translation API, CMS translation plug-ins, e-commerce, Website Translation (WeST) and more.

http://www.onehourtranslation.com/

Media Contact:
Aaron Kliner
[email protected]
+1-516-595-1843

SOURCE One Hour Translation

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