Survey Reveals Women Ready To Prioritize Themselves And Ready For Change Come 2015
The Invisalign® Brand Sponsored Survey Says Nearly Half (49 Percent) of Women Believe Their Appearance Could Have Been Better in 2014, and 47 Percent Feel Their Confidence is Related to Their Physical Appearance
SAN JOSE, Calif., Dec. 22, 2014 /PRNewswire/ -- A new survey, conducted by Kelton and sponsored by the makers of the Invisalign® clear aligner system, reveals that after putting personal needs aside in 2014, women are ready for a change. In fact, 61 percent of women claim they let their personal needs take a backseat to other priorities. Looking ahead to 2015, there will likely be a focus on appearance given over half of the respondents (53 percent) indicated they are more interested in improving themselves physically than mentally or emotionally, and 47 percent feel their confidence is related to their physical appearance.
"The Invisalign survey points out what women everywhere are dealing with – the struggle to balance the needs of their loved ones, careers, and commitments with their own needs," said Alexis Wolfer, lifestyle expert and founder of TheBeautyBean.com online magazine. "In setting goals for the new year, women should remind themselves it's OK to 'choose you' and schedule 'me time' by incorporating realistic goals and some sure-bet solutions that will pay big dividends in boosting confidence and self esteem for a positive 2015."
An improved smile is an attainable new year goal that many women feel would positively impact their appearance and also boost confidence. Forty-eight percent of women with crooked teeth who plan to set personal goals for 2015 want to improve their smile in the new year, and 49 percent feel that having a nicer smile will improve their confidence.
Invisalign clear aligners provide a discreet option for women looking to straighten their teeth without the hassle and embarrassment of traditional wire and bracket braces. And since hardly anyone even notices when someone is in Invisalign treatment, an improving smile contributes to an improved appearance right away.
The survey also uncovered other interesting facts about how women's personal needs are often made a low priority and the resulting impact:
Women unhappy with their appearance: 92 percent of women believe their appearance is not the best it could be
- Only 29 percent of women make their appearance a priority
- Even less women (26 percent) commit time to doing things to make them feel good about themselves
Women missing out: Nearly 8 in 10 women (79 percent) admit that they have at least one insecurity that would cause them to not look forward to attending a milestone event such as a wedding or reunion
- Fifty-eight percent of these women say feeling unattractive would deplete their excitement
- One in five (19 percent) would hesitate if they didn't feel confident in their smile
The Invisalign New Year, New You Survey polled 1,009 American women ages 25-54, using an e-mail invitation and online survey between Nov. 24 and Dec. 3, 2014. Complete view of survey findings can be accessed here.
About Align Technology, Inc., Makers of the Invisalign® Clear Aligner System
Adults and teens now have a modern choice for straightening their teeth. No more wires and brackets required – Invisalign and Invisalign Teen aligners are the clear alternative to metal braces that uses a series of virtually invisible and removable aligners that gradually move teeth over time. The benefits include: no food restrictions, no interference with sports or other activities, and teeth get straightened without most people knowing they are in treatment. For more information and to find a trained Invisalign doctor, please go www.invisalign.com.
All Invisalign products are designed, manufactured and marketed by Align Technology, Inc. (ALGN). Today the Invisalign product family includes Invisalign Full, Invisalign Teen®, Invisalign Assist®, Invisalign Express and Vivera® Retainers. Invisalign and Invisalign Teen are trademarks of Align Technology, Inc. Align Technology develops innovative, technology-rich products such as the Invisalign system and the iTero® scanner and services. Visit www.aligntech.com for more information.
About Kelton
Kelton is a leading global insights firm serving as a partner to more than 100 of the Fortune 500 and thousands of smaller companies and organizations. Utilizing a wide range of customized, innovative research techniques and staff expertise in marketing, branding, PR, media, and business strategy, Kelton helps drive our clients' businesses forward. For more information about Kelton please call 1.888.8.KELTON or visit www.keltonglobal.com.
Contact: Jackie Jorge
GOLD PR
[email protected], 818.430.2528
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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/survey-reveals-women-ready-to-prioritize-themselves-and-ready-for-change-come-2015-300012916.html
SOURCE Invisalign
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