Survey: Huge Demand for Games and News Apps in Users' Native Languages

WASHINGTON, February 19, 2015 /PRNewswire/ --

There is a huge demand for mobile games and news apps in the native languages of users throughout the world. This, according to a survey conducted by OHT-Mobile, the mobile division of One Hour Translation, the world's largest online translation agency.

The survey, conducted in February 2015, was jointly carried out with Google Consumer Surveys based on a representative sample of 800 respondents - 100 each from the US, the UK, Australia, Canada, Italy, Germany, the Netherlands and Japan.

24.5% of all respondents answered that they would like to see more games apps in their native language and 23.6% responded similarly for news apps. Of particular note, in Japan, a staggering 42% of respondents would like to see more news apps in their native language. In Italy as many as 31% answered that they would like to see more such apps in Italian.

A similar picture emerged amongst those who wanted more games in their native language - the numbers were especially high in the Netherlands (36%) and Canada (29%).

The survey also highlighted a demand for social media apps in the German language with 17% of German respondents answering that there are not enough in their native tongue - almost twice the average across all countries (9.4%).

"This survey shows that mobile application developers can win additional users by leveraging localization," said Ofer Shoshan, CEO of One Hour Translation. "With the right tools it is quick and easy to localize applications with little effort. Localization is a simple and effective way to reach new audiences and app developers should be taking advantage."

The survey results follow similar results of a One Hour Translation survey completed in Q4 of 2014 with 2,000 participants from Germany, Italy, the Netherlands, Japan and Canada. According to that survey, 83% of Italians prefer to buy goods and services online in their native language, compared with 80% of Germans, 65% of the Dutch, 74% of French-speaking Canadians, and no less than 90% of Japanese people.

OHT-Mobile will be showcasing its new application localization tool, Lingui, at Mobile World Congress in Barcelona from the 2^nd-5^th March 2015. To arrange a demonstration before or at the conference, contact [email protected].

About One Hour Translation 

One Hour Translation is the world's largest online translation agency, offering professional translation services to thousands of business customers worldwide, 24/7/365 - thanks to a community of over 15,000 certified translators. One Hour Translation provides translation services for 75 languages - supported by robust technology to assure top quality and speed. One Hour Translation also provides email translation services, professional human translation API, CMS translation plug-ins, e-commerce, Website Translation (WeST) and more.

http://www.onehourtranslation.com/

Media Contact:
Aaron Kliner
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SOURCE One Hour Translation