Surfrider Announces Strategic Partnership with Huka Entertainment and Newest National Board of Directors Appointee, Evan Harrison

News provided by

May 24, 2016, 08:00 ET

SAN CLEMENTE, Calif., May 24, 2016 /PRNewswire/ -- It was announced today that Huka Entertainment has entered a multi-tiered strategic partnership with the Surfrider Foundation to drive awareness for Surfrider's mission and to produce fundraising events. At the same time, Huka Entertainment Chief Executive Officer and music industry veteran Evan Harrison has joined the Surfrider Foundation National Board of Directors. Mr. Harrison will lead Surfrider's efforts to reinvigorate its deeply rooted music heritage, working alongside Huka's Founder and Chairman, A.J. Niland to create a one-of-kind experiences at Surfrider's annual event, Two Coasts: One Ocean.

"As a lifelong surfer, ocean enthusiast and a supporter of the Surfrider Foundation, I'm ready to do my part by joining Surfrider's passionate professional leadership team and activists to preserve our waves for many years to come," said Mr. Harrison. "Huka's deep love of nature aligns perfectly with Surfrider's values, and we're looking forward to engaging with the music industry to further Surfrider's mission in a meaningful way."

The Surfrider Foundation is the largest network of coastal defenders in the world, supported at the national level with policy, legal and science experts. Two Coasts: One Ocean is the annual bicoastal event that celebrates our accomplishments and the people who make that work possible while raising funds to sustain this effort. The events unite Surfrider's national mission in local communities from coast to coast.

Huka Entertainment, producers of large-scale destination music festivals like Pemberton Music Festival at the base of Mt. Currie in British Columbia and Tortuga Music Festival on the beaches of Fort Lauderdale, FL, is committed to preserving coastal environments and leaving the places their festivals occupy cleaner than when they arrived. At this past Tortuga Music Festival, Huka and the local Surfrider chapter organized a well-attended beach cleanup on the day after the event load-out that went well beyond the festival site to clean neighboring beaches. Together with Surfrider, Huka commits to raise awareness for coastal issues and to encourage their community to protect and preserve the local environments.

ABOUT SURFRIDER FOUNDATION
The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world's oceans, waves and beaches through a powerful activist network. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 250,000 supporters, activists and members worldwide. Learn more at surfrider.org.

About Huka Entertainment:
Huka Entertainment is a leading creator and producer of large scale destination-location music festivals, including the Pemberton Music Festival situated on 300 pristine acres at the base of Mt. Currie in British Columbia, and the Tortuga Music Festival on the white sandy beaches of Fort Lauderdale, FL. Best known for creating groundbreaking fan, VIP and artist experiences, the company was the creative force and producer of the award-winning Hangout Music Festival in Gulf Shores, AL. Based in New Orleans with deep roots in Gulf Coast culture, the fully independent Huka Entertainment also co-produces the Buku Music + Arts Project in New Orleans located on the banks of the Mississippi River, and has a growing touring division which promotes hundreds of concerts across North America annually. More info at huka.com.

SOURCE Surfrider Foundation