SurePure Selected to Present at Exclusive Fortune Brainstorm Green Conference

NEW YORK, May 8, 2013 /PRNewswire/ -- SurePure, Inc. (OTCBB: SURP), a global leader in liquid photopurification, is pleased to announce that it has presented its business idea to the investment and business community at the recent Fortune Brainstorm Green Conference held in California from 29 April – May 1, 2013.

Only five companies globally were short-listed for the "Dragon's Den" type contest, where SurePure had the privilege of exposing its technology, its applications, and its benefits to potential investors and some of the world's most significant beverage and food brand owners such as Coca-Cola, General Mills, and Unilever. The amount of positive feedback received underpinned the increasing interest in SurePure's proprietary photopurification technology for purifying turbid liquids.

Steve Miller, Vice President of Sales and Marketing for SurePure, stated, "We were excited to have this opportunity to pitch our business to investors and business leaders at the Fortune Brainstorm Green Conference. Our technology continues to differentiate itself, and to attract global commercial and investor attention. We were honored to be one of only five companies globally short-listed by Fortune for the business pitch. The increased exposure generated at the Conference is an important step for our company."

About SurePure

SurePure is a global leader in liquid photopurification, the green alternative to pasteurization and chemicals. Using its patented 'Turbulator' technology, SurePure systems use UV-C light to purify microbiologically sensitive liquids such as wine, fruit juice and milk. Although designed to deliver food-grade solutions, it can also be harnessed to improve processing liquids such as water, brines and sugar syrup solutions, even animal blood plasma. SurePure's technology offers greater microbiological efficacy than conventional UV systems and is effective for both clear and turbid liquids, a world first.  SurePure offers a greener alternative to comparable heat or chemical-based processes and significant process and energy savings. It also provides opportunities for the development of innovative and differentiated products with desired consumer benefits, guaranteed food safety and sound commercial benefits. Go to www.surepure.net for more information.

SOURCE SurePure, Inc.

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