SurePure Announces Production of Cider for Craft Brewing Market

NEW YORK, July 21, 2014 /PRNewswire/ -- SurePure, Inc. (OTC QB: SURP), a global leader in liquid photopurification, has, in conjunction with a Cape Town, South African craft brewer, announced the successful application of the patented photopurification process to the production of cider. Partnering with the Garagista Beer Co., a Cape Town, South African craft brewer, the first cider variants, an apple cider and a pomegranate cider have been developed.

Says Steve Miller, owner of Garagista, "The premium cider market is a growing niche in the craft brewing market. Harnessing SurePure's photopurification technology enables what we believe to be a cleaner-tasting, more natural product with a 'no sulphur added' promise that resonates with the discerning craft brew consumers. Additionally, being able to offer a shelf-stable cider without adding any preservatives or thermally pasteurizing the liquid, provides the craft brewer with a clear point of difference in the market. "

Guy Kebble, CEO of SurePure adds, "We are pleased to see the successful results produced by the initial validation of the SurePure photopurification technology to cider production in the craft brewing sector."

About SurePure
SurePure is a global leader in liquid photopurification, the green alternative to pasteurisation and chemicals. Using its patented 'Turbulator' technology, SurePure systems use UV-C light to purify microbiologically sensitive liquids such as wine, fruit juice and milk. Although designed to deliver food-grade solutions, it can also be harnessed to improve processing liquids such as water, brines and sugar syrup solutions, even animal blood plasma. SurePure's technology offers greater microbiological efficacy than conventional UV systems and is effective for both clear and turbid liquids, a world first.  SurePure offers a greener alternative to comparable heat or chemical-based processes and significant process and energy savings. It also provides opportunities for the development of innovative and differentiated products with desired consumer benefits, guaranteed food safety and sound commercial benefits. Go to www.surepureinc.com for more information.

SOURCE SurePure, Inc.