SurePure Announces commercial trials of SurePure's Photopurification Technology as an Alternative to Dairy Pasteurization in India

NEW YORK, Dec. 17, 2014 /PRNewswire/ -- SurePure, Inc. (OTCBB: SURP), a global leader in liquid photopurification, announced that, following from the Indian Food Safety regulatory body (FSSAI) approval the use of SurePure's proprietary photopurification technology as an alternative process to thermal pasteurization for milk and other dairy products, it is conducting commercial trials with key dairy producers in India.

The Indian fluid milk market is the world's largest dairy market, estimated to have more than 70 million dairy farmers with production volumes of approximately 122.7 million tonnes per annum and a growth rate of 4%.

Guy Kebble, CEO of SurePure stated, "We believe that SurePure brings a cutting-edge milk processing alternative to India. The robust SurePure technology, retains the integrity of milk while delivering milk in its most nutritious form to the consumers."

About SurePure

SurePure is a global leader in liquid photopurification, the green alternative to pasteurisation and chemicals. Using its patented 'Turbulator' technology, SurePure systems use UV-C light to purify microbiologically sensitive liquids such as wine, fruit juice and milk. Although designed to deliver food-grade solutions, it can also be harnessed to improve processing liquids such as water, brines and sugar syrup solutions, even animal blood plasma. SurePure's technology offers greater microbiological efficacy than conventional UV systems and is effective for both clear and turbid liquids, a world first.  SurePure offers a greener alternative to comparable heat or chemical-based processes and significant process and energy savings. It also provides opportunities for the development of innovative and differentiated products with desired consumer benefits, guaranteed food safety and sound commercial benefits. Go to www.surepureinc.com for more information.

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SOURCE SurePure, Inc.

Related Links

http://www.surepureinc.com