Superpedestrian Introduces Human-Enhancing Technology to Transform Cycling

Bikes equipped with the new Copenhagen Wheel sense the rider's most minute motions and amplify their pedaling power by up to 10 times using the drive system embedded in the sleek red hub. The new technology naturally integrates human pedaling power with electric propulsion, making it possible to bike almost anywhere. The experience is so seamless that first time riders return with huge smiles, and frequent users of the new Copenhagen Wheel report they love each and every ride.

"People are smart and can adapt to technology, but good technology should be smart enough to adapt to people," said Assaf Biderman, founder and CEO of Superpedestrian. "We set ourselves an ambitious goal: integrating with a rider's body in a way that makes you feel naturally stronger. It took over three years of engineering, but I can finally say we made that dream a reality."

Adaptability is key. The new Copenhagen Wheel can be easily installed on almost any bike, turning it into the ultimate vehicle for riders everywhere, regardless of their age, physical ability, or technological aptitude. The powerful technology hidden inside the Wheel includes a combination of sensors, computers, a battery, and motor that respond faster than the body can detect – resulting in the sensation of having superhuman speed and strength. When braking, the Wheel captures energy and recharges the battery.

Riders can choose how much boost they receive through ride modes available in the Wheel smartphone app: from super-fast Turbo to works-against-you Exercise. The phone is also used as a key to enable or disable a rider's bike. The new Copenhagen Wheel also includes a self-diagnostic system that ensures safety and reliability.

"There is a lot of engineering craft, and love, that has gone into the Wheel," said John Maeda, the world-renowned designer who advises Superpedestrian. "Which makes the bike feel like a direct extension of your body. It's the essence of great design – it's pure magic."

For those who would like an entire new bike, Superpedestrian is now offering the limited-edition Wheel + Bike – stylish and minimalist bikes that come with the new Copenhagen Wheel pre-installed.

Both the new Copenhagen Wheel and Wheel + Bike are available now at superpedestrian.com and Superpedestrian's partner stores. The new Copenhagen Wheel starts at $95 a month* with financing from Affirm and retails at $1499. Wheel + Bike starts at $135** a month with financing from Affirm and retails at $1999.***

Try the new Copenhagen Wheel at our local partner shops and events near you. For a complete list of demo locations, please visit: superpedestrian.com/experience.

About Superpedestrian: Superpedestrian is a robotics company. Founded out of MIT with operations starting in 2013, Superpedestrian's mission is to develop new vehicles for personal transportation that offer compelling alternatives to the car. Superpedestrian develops and manufactures the new Copenhagen Wheel, an elegantly designed mobility system enclosed in a single Wheel that turns almost any bike into the ultimate urban vehicle. Superpedestrian also offers Wheel + Bike, simple and elegant bikes with the Copenhagen Wheel pre-installed. To demo or buy the new Copenhagen Wheel, please visit superpedestrian.com.

*$95 a month based on a purchase price of $1499.00 at 20% APR for 18 months. Down payment may be required. Available April 2017.

**$135 a month based on a purchase price of $1999.00 at 20% APR for 18 months. Down payment may be required. Available April 2017.

***Subject to credit check and approval. Rates from 10-30% APR. For purchases under $100, limited payment options are available. Estimated payment amount excludes taxes and shipping fees. Affirm loans are made by Cross River Bank, a New Jersey State Chartered Commercial Bank, Member FDIC. See www.affirm.com/faqs for details.

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Megan Gaffney
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SOURCE Superpedestrian

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