Superior to Donate $5,000 to Support Child Abuse Prevention Month

Donation to be used for 40,000 blue ribbons to be given to schools, hospitals and businesses

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Apr 01, 2016, 08:00 ET

AUSTIN, Texas, April 1, 2016 /PRNewswire/ -- Superior HealthPlan (Superior) is pleased to announce a donation of $5,000 to support the prevention of child abuse. The donation will enable the Family Guidance & Outreach Center in Lubbock to purchase and distribute 40,000 blue ribbons imprinted with the message "It shouldn't hurt to be a child."

"April is National Child Abuse Prevention Month and we are proud to support the efforts in the Lubbock area to bring awareness for this cause," said Cynthia McCoy, Superior's Director of Operations for the region. "We are encouraging individuals to wear the ribbon during the month of April to promote the prevention of child abuse."

The blue ribbon campaign began in 1989 and is now supported by millions of people throughout the U.S. Each year, the Family Guidance & Outreach Center supports this cause by distributing blue ribbons to schools, hospitals, businesses, daycare centers, churches and other organizations throughout the Lubbock area.

"Lubbock has one of the largest concentrations of confirmed victims of child abuse in the state," said Fiona May, Executive Director of the Family Guidance & Outreach Center. "It is imperative that we continue our mission to heighten the awareness. We are proud to partner with Superior HealthPlan to make a difference in the lives of children."

The campaign is complemented by "Go Blue Day," an initiative from the South Plains Coalition for Child Abuse Prevention that encourages individuals to wear blue in recognition of the effort to prevent child abuse. "Go Blue Day" is scheduled for April 1. For more information about the blue ribbon campaign in the Lubbock area, call 1-806-747-5577 or visit www.liveunitedlubbock.org/GoBlue/.

About Superior HealthPlan
Austin-based Superior HealthPlan (Superior) is a managed care company that employs more than 2,200 people across 10 Texas offices. Superior is a wholly-owned subsidiary of Centene Corporation, a leading multi-line healthcare enterprise offering both core Medicaid and specialty services. Superior is licensed by the Texas Department of Insurance and is a Qualified Health Plan issuer in the Texas Health Insurance Marketplace. More information on Superior can be found at www.SuperiorHealthPlan.com.

SOURCE Superior HealthPlan