Superior Design and Advanced Technology are at the Heart of New Horizon Fitness® Lineup

Horizon Fitness introduces 12 new products, along with the Horizon Elite series of premium cardio equipment

News provided by

Nov 25, 2014, 08:01 ET

COTTAGE GROVE, Wis., Nov. 25, 2014 /PRNewswire/ -- Horizon Fitness introduces a complete new line of home fitness equipment for the 2014-15 season. The line – which includes 12 new models, along with a series of premium equipment marketed under the Horizon Elite name – is designed to help consumers achieve their fitness goals through superior design and advanced, easy-to-use technology. The complete lineup includes five treadmills, five elliptical trainers, six exercise bikes and one rower, making it one of the most comprehensive consumer fitness lineups on the market.

The new Horizon Fitness lineup focuses on durability along with meaningful features designed to improve the home fitness experience and help consumers achieve fitness success. The complete lineup includes five treadmills, five elliptical trainers, six exercise bikes and one rower along with a series of premium equipment marketed under the Horizon Elite name.

"When it comes to fitness, every consumer is different and has a unique set of goals," said Jeff Moser, Sr. Director of Retail Sales at Johnson Health Tech NA. "Whether you're training for a marathon or looking to jumpstart a new workout routine, we offer a piece of equipment that's uniquely designed to meet your needs, budget and long-term fitness goals."

To help consumers achieve fitness success, the new Horizon Fitness lineup focuses on durability along with meaningful features designed to improve the home fitness experience. Each piece of equipment incorporates the latest ergonomic design and engineering to maximize comfort and stability. When it comes to construction, premium components are used in the manufacturing of the frame and electronics, resulting in quieter, low-maintenance machines that stand the test of time. In addition, Horizon is making it more convenient to exercise at home with the new Evolve folding elliptical design that stores in one simple step. Finally, advanced, easy-to-use technology helps motivate users while making it easier to track and share workout results.

Motivating Technology
Horizon Fitness now offers ViaFit™ connectivity – an exclusive, new program that allows users to track and share workout data across a variety of popular fitness programs and apps. The technology is designed to motivate users, keeping them engaged and focused on long-term fitness success. In addition, Horizon Fitness is offering Virtual Active™ technology on select Elite series treadmills and ellipticals. Virtual Active provides users with an immersive, high-definition video experience synced with the speed and intensity of their workout while running through stunning destinations around the world.

Virtual Active is also available as an option on most Horizon Fitness machines via the Passport™ media player. Users can walk, run or cycle on equipment while dynamic, forward-motion video is displayed on their TV.

"Our technology is designed to motivate users by keeping them engaged, entertained and focused on their fitness goals," said Andrew Kolman, Director of Console Technology at Johnson Health Tech. "Research has repeatedly shown that people who utilize workout programs and journal their progress are much more likely to achieve long-term fitness success."

For the first time, Horizon is introducing a premium rower into its home fitness lineup. The Oxford 5 rower incorporates an air resistance system that guarantees a smooth, full-body workout. It features a wireless heart rate receiver for accurate performance feedback, a battery-operated console and compact folding storage so users can enjoy it anywhere in their home.

The complete Horizon Fitness 2014-2015 lineup includes the following models in each equipment category:

Treadmills: Elite T9 & T7, Adventure 5 & 3, T101
Ellipticals: Elite E9 & E7, Evolve 5 & 3, EX-59
Exercise Bikes: Elite U7 & R7, Comfort U & R, Elite IC7 indoor cycle, M4 indoor cycle
Rower: Oxford 5

New products are available at specialty fitness retailers nationwide and online. For more information about Horizon Fitness, visit www.horizonfitness.com

About Horizon Fitness
Horizon Fitness is a subsidiary of Johnson Health Tech, a worldwide leader in the exercise equipment industry for more than 35 years. Horizon Fitness designs, manufactures and sells a wide assortment of award-winning fitness equipment for residential use, including treadmills, elliptical trainers, exercise bikes and rowing machines.

Photo - http://photos.prnewswire.com/prnh/20141124/160645

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/superior-design-and-advanced-technology-are-at-the-heart-of-new-horizon-fitness-lineup-300000646.html

SOURCE Horizon Fitness