Superfruit Product Leader Genesis Today Launches Cranberry U.T. Complete

New product provides a leading antioxidant content plus a comprehensive profile of botanicals

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Jul 19, 2016, 02:27 ET

AUSTIN, Texas, July 19, 2016 /PRNewswire/ -- Superfruit product leader Genesis Today announces that it is introducing CRANBERRY U.T. COMPLETE, a new superfruit-based supplement to support urinary tract health. Cranberry U.T. Complete features Cran D'Or™ cranberry extract plus carefully selected botanicals, such as Ceylon cinnamon, d-mannose, uva ursi leaf, dandelion root and corn silk powder, that help it achieve 135mg of antioxidants from Proanthocyanidins (PAC's) per serving.

"The benefits of cranberry for U.T. health have been widely touted, and Genesis Today takes this product up a notch with a leading PAC level," says Jeff Brucker, Vice President of Marketing at Genesis Today. "Consumers looking for U.T. support can now get the benefit of cranberry plus a number of other botanicals that boost the PAC level to 135mg per serving, giving the Cranberry U.T. Complete the edge over others on the market."

A 2015 study published in the International Journal of Molecular Sciences supports the premise around cranberry's benefits on urinary tract health.¹

"We are extremely excited about Cranberry U.T. Complete as it represents several firsts for us at Genesis Today," adds Bill Meissner, CEO of Genesis Today. "It's the first in a steady stream of extraordinary Superfruit innovations out of our rebuilt pipeline. Additionally, Cranberry U.T. Complete is the first new product with our fabulous new branding."

Cranberry U.T. Complete is soy-free, dairy-free, gluten-free and naturally flavored and is available in a convenient powdered drink mix. In fact, it is one of the few cranberry products available in powdered mix form. It offers an efficacious alternative to traditional delivery formats such as capsules/tablets and sugary cranberry juices. It is available nationally in select natural products and wellness stores. The product retails for $32.99 per 2.46 oz container.

About Genesis Today

Founded in 2001, Genesis Today is a recognized innovator of science-backed nutritional products, including organic Superfruit juices, weight management supplements, plant-based proteins, and greens powders. Committed to quality and efficacy, all Genesis Today products are free of artificial flavors, colors, and fillers. Headquartered in Austin, TX, Genesis Today's mission is to provide evidence-based supplemental nutrition products that help people in their quest for better health. Learn more at www.genesistoday.com.

[1] http://www.mdpi.com/1422-0067/16/6/12119

Media Contact:
Jeff Brucker
[email protected]
800.916.6642

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SOURCE Genesis Today