Super Service Selects Omnitracs Analytics to Enhance Driver Retention

DALLAS, Jan. 12, 2015 /PRNewswire/ -- Omnitracs Analytics, a business unit of Omnitracs LLC, announced today that Super Service LLC, a privately held dry-van carrier delivering consumer products, beverages and paper, deployed Omnitracs Analytics' Driver Retention Model across its entire fleet of 950 trucks. During the first six months of using the Driver Retention Model, Super Service reduced its turnover rate of the highest-risk 10 percent of drivers from 203 percent to 66 percent, retaining an average of 20 drivers per month, and saved more than $60,000.

"Prior to deploying the Omnitracs Analytics' predictive analytics platform, our approach to driver retention was reactive," said Vaughn Yow, vice president of operations at Super Service. "Omnitracs Analytics has been instrumental in helping us improve driver retention by identifying the 'at-risk' drivers who were most likely to quit, and then addressing their concerns based on the model's predictions. Additionally, Omnitracs Analytics' remediation plans ensure we connect with the right drivers on the right subject, creating closer and more open relationships before problems arise. The results have been increased driver satisfaction and reduced churn, and in just one month, the technology paid for itself more than once."

Based in Grand Rapids, Mich., the privately held dry-van carrier sought a solution that would help with driver retention and turned to Omnitracs Analytics. Initially, the company started with targeted coaching and strategic interventions on the highest risk 10 percent driver group but has since moved to 20 percent to have a larger impact.

By analyzing a fleet's historical data, Omnitracs Analytics' Driver Retention Model identifies patterns and changes in driver behavior that correlate with voluntary terminations. This enables fleets to identify drivers at higher risk to leave the company and follow the recommended coaching plans to mitigate their risks.

"Predictive Analytics is vital to helping fleets address one of their biggest pain points— keeping good drivers happy, safe and productive," said Dean Croke, vice president of Omnitracs Analytics. "Super Service's deployment of our Driver Retention Model and the notable results the company achieved within the first six months of use is validation of the smart investment. Fleets that talk to the right driver on the right subject at the right time can reduce churn and retain their top talent, and can also increase driver satisfaction and, in turn, develop better fleet manager-driver relationships."

For more information on Omnitracs Analytics and its predictive analytics platform, please visit www.fleetriskadvisors.com.

About Super Service LLC
Super Service, LLC is one of the nation's leading regional and dedicated full truckload carriers providing superior customer service in the transportation of general commodities. Super Service operates regionally in the Southeast, Midwest and Eastern United States in addition to operating several Dedicated Accounts located throughout the United States. With over 1,000 employees and contractors, Super Service, LLC provides solo and team service to a diverse group of customers, many of whom are Fortune 500 companies. Super Service is committed to safety and customer service ensuring we are delivering on our promise to both employees and the companies we serve.

About Omnitracs Analytics
Omnitracs Analytics (formerly FleetRisk Advisors) is a business unit of Omnitracs, LLC, and offers a comprehensive, cloud-based predictive analytics and remediation solution for transportation companies. This predictive analytics platform examines and aggregates thousands of data points across an organization to identify the root causes of likely events before they occur, helping companies anticipate future events such as driver accidents, employee turnover and workers' compensation claims and help prevent them from taking place. Omnitracs Analytics' product suite includes predictive modeling solutions for driver fatigue, fleet safety, worker's compensation, recruiting and retention. For more information, please visit www.omnitracsanalytics.com.

About Omnitracs, LLC
Omnitracs, LLC and its subsidiaries are the leading providers of fleet management, routing and predictive analytics solutions for private and for-hire fleets. Omnitracs' more than 800 employees deliver software-as-a-service-based solutions to help more than 30,000 private and for-hire fleet customers manage nearly 1,000,000 mobile assets in more than 60 countries. The company pioneered the use of commercial vehicle telematics over 25 years ago and today its intuitive technologies, including solutions for safety and compliance, fuel efficiency, driver retention, fleet productivity, GPS fleet tracking, route planning, scheduling, and  fleet maintenance, enable customers to solve common fleet problems and achieve their business objectives. Omnitracs subsidiaries include Roadnet Technologies, XRS Corporation, Sylectus, and Omnitracs Analytics (formerly FleetRisk Advisors). Omnitracs is part of the Vista Equity Partners portfolio of companies. For more information, please visit www.omnitracs.com.

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SOURCE Omnitracs

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