Super Rad Toys Loves Kewpie Dolls

LOS ANGELES, May 13, 2011 /PRNewswire/ -- Super Rad (OTC MARKETS FBCD) is excited to announce its licensing agreement with Jesco Imports, Inc. for their Kewpie® intellectual property, known as the First Collector's doll and has over a 100-year history.

For over a century, Kewpie has defined "cute."  Moreover, Kewpie has become a part of the American vernacular, representing the prize to be won for successfully achieving a goal. Since their inception in the Ladies' Home Journal in 1909, the Kewpie Doll has spawned an international fan club, mentions in literary classics such as Anne Frank's diary, Of Mice and Men, and is celebrated in a four-day festival held in Branson, MO since 1968. The Kewpie Doll is simply an American classic.

Super Rad will launch a line of licensed vinyl Kewpie Dolls just in time for back-to-school and the holidays.  The designs will be based on the Classic Kewpie look but with an updated twist. Super Rad will set-up gallery events that feature one-of-a-kind Kewpie Dolls designed by some of the most well known artists from around the world.  Many of these designs will be sold as our Kewpie Artist Series.

Super Rad will also expand  the line by offering Do-It-Yourself Vinyl Kewpie Dolls as well as themed Kewpie series such as a Vampire Series and a Zombie Series of Kewpie Dolls   "We are aware of the history behind Kewpie and look forward to expanding its rich history with updated versions of the classic collector's doll," states Christopher LeClerc, Super Rad's CEO.

The licensing arrangement was brokered through Jesco Imports exclusive licensing agent, Licensing Works!®

About Super Rad Industries

Since 2006, Super Rad Toys has been at the forefront of the collectible art world, by producing innovative and high-quality vinyl collectibles that have gained an excellent reputation with collectors on a global basis. The founders aspired to create original and inspired vinyl collectibles to be acquired and cherished in the same way traditional art collectors do fine art. They specialize in translating licensing, branding concepts and turning intellectual property into tangible products including toys, figures, house wares, apparel, and collectibles. As a result, the company has secured a portfolio of intellectual property and through various acquisitions of licenses, properties, and rights to utilize highly visible product brands.

Today, Super Rad Industries' team of professionals are continuing the success of identifying valuable intellectual property and trends, securing licensing and solidifying business relationships to insure the intellectual property rights, and designing products, in order to provide the highest quality of products and collectibles to consumers and fans.

For more information about Super Rad Industries products, contact Super Rad Industries at (310) 8365990. Visit the Super Rad Industries Website at http://www.superradindustries.com

ABOUT JESCO IMPORTS, INC.

JESCO Imports, Inc. was founded in 1972 as an importer of collectible quality toys for the specialty market.  In 1982 Jesco aligned itself with the Kewpie® Brand and reintroduced the brand to an awaiting market. Jesco Imports, Inc. is the current owner of the Kewpie® Trademarks and Copyrights Worldwide

Jesco Imports Inc. is located in Monrovia, Ca.

ABOUT LICENSING WORKS, LLC (dba Licensing Works!®): Licensing Works!® is a licensing and promotions company representing creators of original IP. In addition to the Kewpie® intellectual property, clients include: Blue Planet Software's Tetris®, Zorro® from Zorro Productions, Inc., Tarzan® from Edgar Rice Burroughs, Inc., Buck Rogers in the 25th Century® from The Dille Family Trust, MEG Toys' In My Pocket™ franchise and soon to be introduced Power Buggz® line, Playtime Buddies™ from Visual Picnic, Inc., Swicherz™ from Swicherz, LLC and Moulin Rouge® from Moulin Rouge S.A.  For more information about Licensing Works!®, visit: www.licensingworks.us.

SOURCE Super Rad Industries

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