Super Bowl Advertisers Line Up for the Big Game Day -- Kellogg School of Management Professors Available for Interviews

Kellogg School Super Bowl Ad Review Ranks Brands in the School's 15th Ad Review

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Jan 08, 2019, 07:58 ET

EVANSTON, Ill., Jan. 8, 2019 /PRNewswire/ -- Marketers are gearing up for the biggest night in advertising: the Super Bowl. The stakes are high with advertisers paying potentially upwards of $5 million for a 30-second spot during the big game on Feb. 3, 2019. Leading up to the Super Bowl, during and after, two professors from the Kellogg School of Management at Northwestern University are available to discuss the ads, the trends and what makes for a successful advertisement in the Super Bowl.

What:	Two professors and more than 50 students from Kellogg School of Management will conduct its 15^th consecutive Kellogg School Super Bowl Advertising Review. The faculty and students grade the advertisements in real time based on strategic criteria known as ADPLAN and produce a final ranking of the most – and least – effective advertisers. Professors Derek Rucker and Tim Calkins co-lead the school's Ad Review and can discuss topics such as:
	What is expected to be some of the advertising trends and what can viewers expect this year?
	Why does a Super Bowl ad cost so much?
	What are some of the best and worst advertisements from past Super Bowl campaigns?
	How does Super Bowl advertising reflect the health of the American economy?
	What makes for a winning or losing Super Bowl ad?

Who:	Two Kellogg School professors are leading experts on Super Bowl advertising.

	Professor Derek D. Rucker is the Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing at the Kellogg School. Rucker's primary research focuses on advertising strategy and consumer behavior with an emphasis on the study of attitudes, persuasion, and social influence. Rucker has been published in a number of academic journals and is the co-founder of the Human Ecology Laboratory.

	Professor Tim Calkins is a clinical professor of marketing at the Kellogg School. Calkins teaches courses in marketing strategy and acts as co-academic director of the school's branding program. He is also the author of "Defending Your Brand, How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks," "How to Wash a Chicken: Mastering the Business Presentation," and "Breakthrough Marketing Plans."

When:	Professors Rucker and Calkins are available for interviews leading up to the Super Bowl. They also are available the day of the game, Sunday, Feb. 3, 2019, and Monday, Feb. 4, 2019, for interviews via phone or in-person. Before, during and after the game, viewers are encouraged to join the social media conversation using #KelloggBowl.

More info:	To schedule an interview or learn more about the Kellogg School Super Bowl Advertising Review, contact Taryn Tawoda or Molly Lynch (information below). To learn more, visit http://www.kellogg.northwestern.edu/news-events/superbowl/.