PARSIPPANY, N.J., Nov. 1, 2018 /PRNewswire/ -- Super 8® by Wyndham, the world's largest economy hotel brand, today announced it will auction to the public its critically-acclaimed, one-of-a-kind hotel-inspired concept car ROADM8 and additional Super 8-themed items, with 100 percent of the auction sales benefiting one of the nation's leading military non-profits, Fisher House Foundation. Through its Fisher House program, the Foundation provides a no cost, "home away from home" for families of patients receiving medical care at major military and VA medical centers.
Super 8 by Wyndham is auctioning to the public its critically-acclaimed, one-of-a-kind hotel-inspired concept car ROADM8 and additional Super 8-themed items, with 100 percent of the auction sales benefiting one of the nation’s leading military non-profits, Fisher House Foundation.
The interior of Super 8’s redesigned guestroom was the inspiration for the creation of ROADM8 and its debut at the 2018 New York International Auto Show. Offering a sleek, new, modern look and feel, each room features classic black and white photography, which doubles as a headboard, depicting iconic landmarks and landscapes reflective of each hotel and its nearby surroundings.
Pulling its style and amenities straight from Super 8’s newly refreshed and elevated rooms—think bedding turned upholstery, a nightstand turned dashboard accent—ROADM8 fully embodies the sleek, new, modern look and feel of Super 8 while bringing the best of the brand to the open road. Innovative amenities include a built-in, on-demand coffee machine, custom center console mini-fridge, touch-screen entertainment, and more.
Highlighting more than $100 million in renovations at Super 8 hotels across North America, ROADM8 is the first-ever concept car inspired by a hotel brand’s guestroom redesign.
All gross proceeds from Super 8 by Wyndham's auction benefit Fisher House Foundation, which through its Fisher House program, provides a no cost, “home away from home" for families of patients receiving medical care at major military and VA medical centers.
Super 8 worked with industry-leading fabricators —several with ties to some of Hollywood's most iconic vehicles— to customize ROADM8 from the base of a 2017 Jeep Wrangler Unlimited Sport 4x4.
Available now through November 29th at Super8.com/ROADM8, the auction complements the brand's existing service-member centric initiatives like complimentary reserved parking for veterans at hotels across the U.S. and Canada. What's more, through December 10, 2018, Super 8 will increase the discount it offers service members and their families, raising it from 15 percent off the best available rate to 20 percent off plus 500 Wyndham Rewards bonus points.
"Super 8 has a proud history of honoring and saying thank you to those who serve, and we feel this is one more way for us to build upon that legacy," said Mike Mueller, brand leader and senior vice president of Super 8. "When we launched ROADM8, we knew we ultimately wanted to use the vehicle as a means for giving back and creating a positive impact for the military community. We have no doubt that, with the help of Fisher House Foundation, which has earned stellar marks across the board for supporting veterans and their families, we'll be doing exactly that."
A Car with a Cause Launched earlier this year at the New York International Auto Show, ROADM8 is the first-ever concept car created by a hotel brand. The vehicle was inspired by Super 8's recent re-design, which is the largest in the brand's 45-plus-year history including more than $100 million in room renovations at its hotels across North America.
Super 8 worked with industry-leading fabricators —several with ties to some of Hollywood's most iconic vehicles— to customize ROADM8 from the base of a 2017 Jeep Wrangler Unlimited Sport 4x4. Inside it evokes the warm colors, sleek finishes and hyper-local black and white art of the brand's newly renovated rooms. It also features innovative amenities like an on-demand coffee maker, a built-in mini-fridge, tablet entertainment, easy USB charging and Wi-Fi, among others. Bidding for ROADM8 starts at $20,000 USD.
"Fisher House Foundation is proud to partner with Super 8 by Wyndham," said Ken Fisher, chairman and CEO of Fisher House Foundation. "Fisher Houses can provide sanctuary for more than 1,000 families every night in 78 homes. That would be impossible without Americans across the nation, including the team at Super 8 by Wyndham, whose support helps bring military and veterans families together when they need it most. We thank Super 8 by Wyndham for their generosity and thinking of Fisher House Foundation."
Alongside ROADM8, Super 8 is auctioning off seven additional items, giving fans a chance to bring their favorite aspects of the brand home with them like bedding and photography from the brand's newly redesigned rooms, multi-night stay packages and vintage postcard art sure to delight any travel-enthusiast's art collection. Starting bids for these items range from $25 to $50 USD each.
To learn more about Super 8 by Wyndham and its efforts to support those who serve, as well as full terms and conditions for the brand's service member discount, visit www.super8.com/military. To learn more about ROADM8, including full auction rules, or to place a bid on any of the items listed above, visit www.super8.com/ROADM8.
About Super 8 by Wyndham For more than four decades, Super 8® by Wyndham—the world's largest economy hotel brand with more than 2,800 hotels globally—has served as a trusted and convenient companion on the road. Today, we're on a mission to elevate economy, modernizing the brand for the next generation of traveler with newly redesigned rooms, fast, free Wi-Fi and a complimentary SuperStart® breakfast.
A strong supporter of our servicemen and women, Super 8 is proud to offer reserved parking for Veterans at all North American locations along with a 20% discount off our best available rate plus 500 Wyndham Rewards bonus points to members of the military and their family. To learn more, or to book your next stay, visit www.super8.com. You can also like us on Facebook (www.facebook.com/super8) and follow us on Instagram (www.instagram.com/super8). See you on the road.
About Wyndham Hotels & Resorts Wyndham Hotels & Resorts (NYSE: WH) is the world's largest hotel franchising company, with more than 9,000 hotels across more than 80 countries on six continents. Through its network of over 798,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in both the economy and midscale segments of the lodging industry. The Company operates a portfolio of 20 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel Inn & Suites®, La Quinta®, Wingate®, AmericInn®, Hawthorn Suites®, The Trademark Collection®, and Wyndham®. Wyndham Hotels & Resorts is also a leading provider of hotel management services, with more than 400 properties under management. The Company's award-winning Wyndham Rewards loyalty program offers over 59 million enrolled members the opportunity to redeem points at thousands of hotels, condominiums and holiday homes globally. For more information, visit www.wyndhamhotels.com.
About Fisher House Foundation Fisher House Foundation is best known for a network of comfort homes where military and veterans' families can stay at no cost while a loved one is receiving treatment. These homes are located at major military and VA medical centers nationwide, and in Europe, close to the medical center or hospital it serves. Fisher Houses have up to 21 suites, with private bedrooms and baths. Families share a common kitchen, laundry facilities, a warm dining room and an inviting living room. Fisher House Foundation ensures that there is never a lodging fee. Since inception, the program has saved military and veterans' families an estimated $400+ million in out of pocket costs for lodging and transportation.
Fisher House Foundation also operates the Hero Miles Program, using donated frequent flyer miles to bring family members to the bedside of injured service members as well as the Hotels for Heroes program using donated hotel points to allow family members to stay at hotels near medical centers without charge. The Foundation also manages a grant program that supports other military charities and scholarship funds for military children, spouses and children of fallen and disabled veterans. www.fisherhouse.org
Share this article