Sunrise Senior Living Raises More Than $400,000 In The Fight To End Alzheimer's Disease

MCLEAN, Va., Oct. 23, 2013 /PRNewswire/ -- For the fourth year in a row, Sunrise Senior Living is proud to support The Walk to End Alzheimer's^® as a National Platinum Team. Sunrise communities across the country have been spearheading fundraising activities for the Walk for the past five months, and to date, have raised more than $400,000 through their local efforts. Since the partnership began, Sunrise teams have brought in more than $1.5 million for the cause.

"We understand the challenges and needs of caregivers, especially those who have loved ones with memory loss, and we're here to help," said Rita Altman, vice president, Memory Care and Programming for Sunrise Senior Living. "We offer more than 200 caregiver support groups throughout our communities each month, as well as an average of 40 brain-healthy activities per week. Alzheimer's and other forms of dementia affect all of us in some way and we are proud to support the Alzheimer's Association through disease awareness and research for a cure."

For more than 30 years, Sunrise team members have been committed to providing thoughtful, comprehensive, person-centered care and resources for seniors and families with memory concerns like Alzheimer's disease and other forms of dementia. Sunrise team members understand that memory loss affects each resident differently. They focus on understanding the individual and providing care each senior responds to positively. Life Enrichment Managers, who are dedicated to involving residents with memory loss in daily activities that help them feel valued and provide them with a sense of purpose, are unique to Sunrise and help to meet Sunrise's goal of providing pleasant days for each resident living in a Reminiscence Neighborhood. To learn more about these life-enriching programs offered at Sunrise, visit SunriseSeniorLiving.com/memorycare.

On Saturday, October 26, 10:00 a.m., Sunrise team members will take part in the Nation's Capital Walk on The National Mall in Washington, D.C.

Background
The Alzheimer's Association Walk to End Alzheimer's^® is the nation's largest event to raise awareness and funds for Alzheimer's care, support and research. Held annually in more than 600 communities nationwide, this inspiring event calls on participants of all ages and abilities to reclaim the future for millions. Together, we can end Alzheimer's disease, the nation's sixth-leading cause of death.

About Sunrise Senior Living
Sunrise Senior Living, a McLean, Va.-based company, employs approximately 29,000 people. As of October 1, 2013, Sunrise operated 291 communities in the United States, Canada and the United Kingdom, with a unit capacity of approximately 26,700 units. Sunrise offers a full range of personalized senior living services, including independent living, assisted living, care for individuals with Alzheimer's and other forms of memory loss, as well as nursing and rehabilitative services. Sunrise's senior living services are delivered by staff trained to encourage the independence, preserve the dignity, enable freedom of choice and protect the privacy of residents. To learn more about Sunrise, please visit http://www.sunriseseniorliving.com.

Contact:
Marisa Yoneyama
Corporate Communications
(703) 744-1871

SOURCE Sunrise Senior Living

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