Sunrise Senior Living Launches Blog for Seniors, Caregivers and Professionals

MCLEAN, Va., Aug. 11, 2011 /PRNewswire/ -- Sunrise Senior Living (NYSE: SRZ) announced today the launch of a new blog aimed at providing online resources to seniors, those who care for them and senior care professionals. The blog is updated daily and serves as a repository of news articles, tips, advice and other information related to Sunrise and senior living.

"We know that many people who care for seniors turn to the Internet to research information related to senior health and wellness, and we are excited to share the knowledge we've gained over the past 30 years with those who can benefit from our expertise," said Mark Ordan, CEO of Sunrise Senior Living. "The blog is really an extension of the resources and support groups that we offer at each of our more than 300 communities."

The blog is accessible at www.sunriseseniorliving.com/blog and includes articles on topics such as Alzheimer's and memory care, finance and planning, senior leisure and lifestyle and senior living options. Regular blog authors include two of Sunrise's leading senior care experts, Rita Altman, vice president of Memory Care and Programming and Tim Whelan, vice president of Dining Services. Altman uses the latest evidence-based research to write advice for caregivers to communicate with and enhance quality of life for loved ones with Alzheimer's disease and other forms of memory loss. Whelan and his team provide cooking suggestions, recipes and tips for preparing foods for seniors that not only taste delicious but are tailored to their unique nutritional needs and preferences.  

Some of the recent blog posts include The Conversation: How to Talk to Parents about Care, A Stroll, for Health's Sake and The Best Social Security Formula.

Readers are invited to follow the blog by going directly to Sunrise's website or by RSS (http://www.sunriseseniorliving.com/blog.aspx?rss=1), Facebook (http://www.facebook.com/SunriseSrLiving) or Twitter (http://twitter.com/sunrisesrliving). Sunrise will also regularly share a collection of the most popular blog entries in an e-newsletter. Individuals can sign-up for the e-newsletter on the blog website.

About Sunrise Senior Living

Sunrise Senior Living, a McLean, Va.-based company, employs approximately 31,700 people. As of June 30, 2011, Sunrise operated 316 communities located in the United States, Canada and the United Kingdom, with a unit capacity of approximately 31,000 units. Sunrise offers a full range of personalized senior living services, including independent living, assisted living, care for individuals with Alzheimer's and other forms of memory loss, as well as nursing and rehabilitative services. Sunrise's senior living services are delivered by staff trained to encourage the independence, preserve the dignity, enable freedom of choice and protect the privacy of residents. To learn more about Sunrise, please visit http://www.sunriseseniorliving.com.

Contact:
Lauren Bentley
Corporate Communications
(703) 744-1871

SOURCE Sunrise Senior Living

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