Sunny Delight Beverages Co. Testing Alternative To Ordinary Energy Drinks

SunnyD X Is An Energizing Juice Drink That Teens Want and Moms Feel Good About

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Jun 02, 2014, 09:19 ET

CINCINNATI, June 2, 2014 /PRNewswire/ -- Sunny Delight Beverages Co., SDBC, today announced the test market launch of SunnyD X, a carbonated juice drink designed as an alternative for people seeking energy drinks. SunnyD X is a new sparkling juice drink proposition – great taste and energy without caffeine. Currently, SunnyD X is available in independent convenience stores and select grocery chains in Boston, Philadelphia and Washington D.C.

Sunny D X Energizing Juice Drink (PRNewsFoto/Sunny Delight Beverages Co.)

"SunnyD X offers more than the intense taste and 100% Vitamin C you would expect – it also offers a different kind of pick me up – carbonated energy that is uniquely provided by a combination of three carbohydrates, as well as seven B-vitamins to help metabolize the carbohydrates into energy," said David Zellen, associate marketing director. "Simply put, SunnyD X offers the energy teens crave without the ingredients moms tell us concern them such as caffeine and taurine. It's a win win."

SunnyD X is available in 16 oz cans. The cans have a large black X design that is bordered by a bold color (orange, green, or red) to help signify and differentiate the three energizing flavors: Orange, Lemon Lime and Fruit Punch.

The brand's marketing plan will include sampling at venues and locations of interest to teens, such as concerts, sporting events, skate parks, and beaches; in-store signage; social media; and a new website, www.sunnydx.com.

Distributors handling the launch of SunnyD X include: Canada Dry Delaware Valley Bottling Company, Canada Dry Potomac Corporation, Great State Beverage Hooksett NH and Blue Coast Beverage.

About Sunny Delight Beverages Co.

Sunny Delight Beverages Co. is a leading producer of juice-based drinks in North America. It is dedicated to helping moms improve the vitality of their families by creating and marketing more wholesome beverages. The company's brands include SunnyD citrus punch, Fruit₂O flavored waters, Veryfine 100% juices and juice drinks, and Elations dietary supplement for joint health. Please visit www.sunnyd.com for more information about the company, its brands and its sustainability reports.

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SOURCE Sunny Delight Beverages Co.