Suning Plays A Key Role Among E-commerce Industry Leaders In Country's Campaign To Improve Rural Economy

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In addition to increasing the overall level of fulfilling the enterprise social value, Suning will help people in rural areas leverage the power of its leading e-commerce platform, Suning.com, empowering them to open more businesses, creating jobs and increasing economic activity; developing logistical chains in undeveloped regions, allowing more people to access goods and services; as well as providing job and business skills training, among other efforts.

"Poverty reduction is a tough fight. The key for a leading retail company who plays important role in e-commerce like Suning is to provide data analysis and logistical support for the online sales of the products and services that people in undeveloped areas produce, and to reduce their operational costs as much as possible," Zhang said at the Forum. "Our goal is to promote the all-round development of different regions in China through the power of e-commerce."

Suning already has over 2,000 offline stores and 400 online stores opened for rural markets, creating jobs for more than 10,000 young people who have returned from the large cities, driving economic growth and leading to the creation of many small businesses. Zhang added that in the last month Suning's rural e-commerce has covered 42 rural counties with its app and O2O supply chain management, while has already seen 137 percent growth in sales of farm produce to over 3 million US dollars. In the Review and Prospects Report of 2016 China's Domestic Trade Development which is recently released by the Ministry of Commerce of China, Suning's achievement in rural e-commerce practices received high recognition from the government.

The Forum was attended by Chinese Vice-Premier Wang Yang, who praised the efforts of Suning and all of the other companies and stressed that e-commerce enterprises are a key engine for economic and social growth, and can precisely target efforts that will help to narrow the regional gap and empower the people in depressed regions.

About Suning Holdings Group

Founded in 1990, Suning Holdings Group, through its subsidiaries, is a market leader across six industries: retail, real estate, media and entertainment, investment, sports, and financial services. Two of Suning's subsidiaries are publicly listed, Suning Commerce Group and LAOX Japan. In 2016 Suning ranked the second-largest Chinese non-state owned enterprise. With online and offline retail platforms serving a market of around 280 million loyal consumers, Suning is providing comprehensive services for consumers, as well as reliable and efficient support to overseas companies that are just entering the Chinese market.

SOURCE Suning holdings group