Sun National Bank Introduces Rebranding Initiative

MOUNT LAUREL, N.J., Oct. 8, 2015 /PRNewswire/ -- Sun Bancorp, Inc. (NASDAQ: SNBC) (the Company"), the holding company for Sun National Bank (the "Bank"), announced that the Company is formally launching a major rebranding initiative for its enterprise.  Today, the Company introduces its fully redesigned family of brands for Sun Bancorp and Sun National Bank, on the heels of its recent introduction of Prosperis Financial Solutions. 

"We are pleased to announce our new brand visuals and messaging platform.  Over the next several months, we will formally implement the new Sun National Bank, Sun Bancorp and Prosperis Financial Solutions family of brands both internally and externally," said Thomas M. O'Brien, President & CEO.

"In 2014, we announced a series of transformational initiatives designed to comprehensively improve the organization's capital, asset quality and operating foundation.  This rebranding initiative will mark the culmination of those efforts, and the beginning of a new era where Sun can build a business that represents its core competencies.  With an elevated brand in place, we are poised to grow our current client base, as well as attract new business and consumer relationships to our franchise," said O'Brien.

The organization's new primary brand colors are blue and gold.  "The colors and interconnected marks of our new brand elements represent the energy, optimism and clarity that are the backbone of our business strategy," said O'Brien.  "Throughout 2015, we will execute staged launches as we transition to the new brand.  This is an investment in our goodwill and reputation, and a comprehensive effort will be made to implement it across all touch points.  This elevated presence will reflect the overall turnaround of the Company and Bank.  These efforts are demonstrating to the marketplace that it truly is a new day at Sun." 

About Prosperis Financial Solutions, LLC

Prosperis Financial Solutions, LLC is a wholly-owned subsidiary of Sun National Bank.  INVEST Financial Corporation (INVEST), member FINRA, SIPC, a registered broker dealer and registered investment advisor, is not affiliated with Prosperis Financial Solutions, LLC, or Sun National Bank. Securities, advisory services and insurance products are offered through INVEST, and affiliated agencies are not insured by the FDIC or any other government agency; are not deposits or other obligations; are not guaranteed by any bank; and are subject to investment risks, including possible loss of the principal invested.  Learn more about Prosperis Financial Solutions, LLC at www.prosperisfinancial.com.

About Sun Bancorp, Inc.

Sun Bancorp, Inc. (NASDAQ: SNBC) is a $2.38 billion asset bank holding company headquartered in Mount Laurel, New Jersey. Its primary subsidiary is Sun National Bank, a community bank serving customers throughout New Jersey. Sun National Bank is an Equal Housing Lender and its deposits are insured up to the legal maximum by the Federal Deposit Insurance Corporation (FDIC). For more information about Sun National Bank and Sun Bancorp, Inc., visit www.sunnationalbank.com.

Cautionary Note Regarding Forward-Looking Statements

Except for historical information contained herein, the statements made in this press release constitute "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.  These forward-looking statements may include, but are not limited to, statements about the Company's plans, objectives, expectations and intentions. Actual results may differ materially from the results discussed in the forward-looking statements because such statements involve certain risks and uncertainties.  Additional information on these risks can be found in the Company's filings with the Securities and Exchange Commission.

Logo - http://photos.prnewswire.com/prnh/20151006/274671LOGO
Logo - http://photos.prnewswire.com/prnh/20151006/274670LOGO
Logo - http://photos.prnewswire.com/prnh/20151006/275211LOGO

SOURCE Sun Bancorp, Inc.

Related Links

http://www.sunnationalbank.com

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED