Summit focuses on $7 trillion Longevity Marketplace

SAN FRANCISCO, Jan. 8, 2014 /PRNewswire/ -- Leading the Longevity Economy, the 11^th Annual What's Next Boomer Business Summit, hosted by Mary Furlong and Associates, has announced its agenda for March 13th, 2014, in San Diego, California. 

What's Next Boomer Business Summit (www.boomersummit.com) brings together the country's top businesses and organizations that have products and services focused on the baby boomer and senior marketplace. It is collocated with American Society on Aging's Aging in America Conference in San Diego, California.

The longevity economy is booming, with eight thousand baby boomers turning 65 every day. By 2050 there will be more than 160 million consumers over the age of 50, controlling more than 70% of the nation's disposable income.  Leading edge boomers (born 1946-1955) boast the highest net worth of any generation of the same age, with a median income of $241,333. This generation is defying the myths of aging by adopting new technology, searching for new products and services, and becoming entrepreneurs during their third stage of life.

The event focuses on the convergence of this demographic phenomenon with consumer and business trends in health informatics, fitness technology, mobile and T-commerce, retail, housing, social media, e-books, wellness, and entrepreneurship. Sessions also provide insight into lifestages like caregiving and grandparenting.

The Analyst Sessions will focus on:

• Digital, Mobile and T-commerce Trends
• The Future of Retail and eCommerce
• Senior and Multigenerational Housing Trends
• Healthcare Big Data
• Health 3.0: Wellness & Lifestyle Trends

Keynotes for 2014 include: The Exploding Consumer Health Market and The Business Opportunities of the Longevity Marketplace.

"The economic influence of older consumers is continuing to grow at unprecedented rates. This isn't our parent's retirement," said Mary Furlong, Producer of What's Next Boomer Business Summit. "The GDP of this marketplace is projected to be $7.1 trillion, or the 3^rd largest economy in the world. The mature consumer should be on radar of every brand planning to grow market share in the next 20 years, just like Brazil, India and China."

About Mary Furlong and Associates
Founded in 2003, Mary Furlong & Associates (MFA) is headquartered in San Francisco. The firm's strategy, business development, marketing and public relations services are uniquely geared to drive new opportunities for clients in the baby boomer and senior markets. MFA has secured more than $130 million for longevity marketplace investments, and more than $15 million for non-profits.

Contact:
Lori Bitter       

The Business of Aging, on behalf of Mary Furlong and Associates
Telephone: 415-652-9884
Email: [email protected]
www.boomersummit.com

SOURCE Mary Furlong and Associates