Summit Business Media Names David A. MacDonald as CTO to Drive Development of Digital Products and Help in Implementation of Growth Strategy

NEW YORK, May 26, 2011 /PRNewswire/ -- Summit Business Media, a leading business-to-business media company, today announced that it has named David A. MacDonald as Chief Technology Officer, a new position.  MacDonald is a seasoned technology executive with extensive experience across all aspects of online digital media, social media and social commerce and their applications in creating new products, expanding brand awareness and enhancing user experience.

(Logo:  http://photos.prnewswire.com/prnh/20100316/SUMMITLOGO )

MacDonald comes to Summit with CTO experience at OfficeArrow, the world's first online collaborative community developed specifically for office professionals, and KnowledgeStorm, a leading search resource for technology solutions and information (since acquired by TechTarget, a leading B2B site for IT acquisition and deployment).  He will succeed Chris Moschovitis, who served with great distinction as a consulting CIO for seven and a half years, supervising a number of business system rollouts and greatly improving Summit's IT infrastructure.

"Dave has deep background in the implementation of the digital strategies and tools that are driving Summit's growth strategy, including paid content and a unified customer view," said Andrew L. Goodenough, President & CEO.  "His broad experience in the digital media space will be especially valuable as we continue to move ahead in the development of new electronic products and line extensions that meet the evolving needs of our customers and grow our valuable franchises across the insurance, financial and professional services markets."

As part of the implementation of its growth strategy, Summit has made a number of digital product enhancements this past year.  BenefitsPro.com is the newest portal product in the Media Division's ongoing rollout of comprehensive websites targeted to specific industries, and follows the successful launch of AdvisorOne.com and PropertyCasualty360.com.  Digital development also figures prominently in new as well as existing products in the company's Reference, Events and Data divisions.

About Summit Business Media

Summit Business Media is the leading B2B media and information company serving the insurance, financial services, legal and investment advisory markets.  Summit strives to be "The Next Generation of Business Information" for executives and practitioners by providing breaking news and analysis, in-depth practice management strategies, business-building techniques and actionable data.  Summit services the information needs of its customers through numerous channels, including digital, print, and live events.  Summit publishes 16 magazines and 150 reference titles, operates 20 websites and hosts a dozen conferences, including the world's largest mining investment conference in South Africa.  Summit's Data division provides financial data on 6,000 insurance companies and detail on nearly one million health and benefits plans in the U.S.

Summit employs 400 employees in eleven offices across the United States.  For more information, please visit summitbusinessmedia.com.

SOURCE Summit Business Media

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