Summit Business Media Launches PropertyCasualty360.com - the Industry’s Most Comprehensive Website for P&C Insurance Professionals

NEW YORK, Jan. 12, 2011 /PRNewswire/ -- Summit Business Media announced the official launch today of a new comprehensive website for property & casualty insurance professionals, PropertyCasualty360.com.

“PropertyCasualty360.com is part of our strategy to address a critical need among our insurance audience,” said John Whelan, executive vice president of Summit Business Media.  “In a survey Summit Business Media conducted, 96.5 percent of P&C professionals reported that there is no single online source of trusted information that addresses all their professional needs. PropertyCasualty360.com will provide all the content and tools they need in a single destination website.”

PropertyCasualty360.com delivers a 360 degree view of the industry by harnessing the expertise of five leading P&C brands: National Underwriter Property & Casualty, American Agent & Broker, Tech Decisions, Claims Magazine, and Florida Underwriter. The website is also powered by the most trusted reference, data, and event products in the industry, including Highline Data, Kirschner’s, FC&S, America’s Claims Event, and the P&C Executive Conferences.

“This is a very exciting time for everyone associated with the National Underwriter suite of products,” said Eric Gilkey, editor of PropertyCasualty360.com.  “We have been the leading source of information for P&C professionals since the flagship product was launched in 1897. In recent years, we’ve seen a huge increase in demand for our content via web and mobile devices. This new website really puts our brands at the cutting edge of modern information delivery.” Gilkey said the site will provide in-depth coverage of all the issues that are most important to agents and brokers, carrier professionals, risk managers/corporate buyers, and claims professionals. “Our dedicated staff of 15 full-time editors has over 200 years of experience covering this industry, so we will be able to combine real industry expertise with the best that the web has to offer, including new tools, applications, and data products.”

Hundreds of new stories will be posted every day and organized around five primary channels: Markets, Risk, Claims, Agent & Broker and Technology.  Content is further organized into 30 subtopics and regional news broken out into six areas, making the content easily accessible and searchable. The site also features exclusive contributed content from industry opinion leaders, robust directories, magazine content from National Underwriter Property & Casualty, American Agent & Broker, Tech Decisions, Claims Magazine, and Florida Underwriter, mobile functionality, and more.

“PropertyCasualty360.com is the one stop connection for all things P&C,” said Chris Luke, group publisher.  “This comprehensive site is also great for advertisers. Not only can they reach more of the market with traditional online advertising, but also they can opt for non-traditional targeting opportunities, custom packages, and sophisticated campaign monitoring.  All thanks to the open-source technology PropertyCasualty360.com was built on.”

PropertyCasualty360.com is the second website Summit Business Media has built on the open-source platform.  Cloud computing allows PropertyCasualty360.com the flexibility and resources it needs to scale rapidly, while a new content management system allows editors to publish content more quickly.

“Breaking news is the most important information to our readers, and the open-source platform allows editors to report faster on PropertyCasualty360.com,” said Rob Flaherty, director of interactive media. “Now editors will spend less time on uploading stories and more time on serving P&C professionals.”  

PropertyCasualty360.com has also launched a suite of eNewsletters delivering breaking news and targeted, topical content for P&C professionals. To subscribe, visit PropertyCasualty360.com/eNewsletters

About Summit Business MediaSummit Business Media
is the leading B2B media company serving the insurance and investment markets.  Through its Media and Reference divisions, SBM publishes 16 magazines, more than 30 targeted industry Web sites, and 150 reference titles.  The Events Division hosts a dozen conferences supporting these brands.  SBM’s Data Division is the leading provider of group benefits and retirement prospecting tools and insurance industry financial data.  For more information, visit SummitBusinessMedia.com.

SOURCE Summit Business Media

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