Summer Value Is in the Bag: Hardee's Launches New Take on Guest Favorite

$5.99 Hardee's Original Bag offers craft-made quality and can't-miss value in abundance

FRANKLIN, Tenn., Aug. 1, 2024 /PRNewswire/ -- The best things in life only get better with time, like Hardee's Original Bag, which is back to deliver craft-made quality and can't-miss value in abundance. At only $5.99*, guests can mix and match any two full size entrées – Hardee's Original Hot Ham & Cheese, Double Cheeseburger or Hand Breaded Chicken Tender Wraps. In select markets, local favorites like Hardee's Chili Dog and Regular Roast Beef Sandwich are also included as options in the Original Bag. Adding to the goodness, Hardee's Original Bag includes a small fry and drink, with the option to upgrade to medium or large size for an additional fee.

"What makes Hardee's so special is the craft-made quality and home-town hospitality our guests love, paired with the convenience and value they need," says Hardee's Vice President of Marketing Sarah Breymaier. "From our premium, all-white-meat chicken tenders hand-dipped in buttermilk, to our charbroiled beef patties, the new Hardee's Original Bag is the perfect nod to our history and to the loyal guests who've been with us for generations."

Hardee's has scored big on the craft-quality of its lunch and dinner menu in 2024. In June, to celebrate the tender moments between players and the excitement of fans during the final weeks of basketball season, Hardee's gave away FREE 3-piece Hand-Breaded Chicken Tenders to its My Rewards members, generating online excitement and energy around the brand.

Experience even more value with the Rewards program Newsweek named "2024 Best Food and Beverage Loyalty Program" by downloading Hardee's My Rewards here. Members can access exclusive offers to maximize your value and indulge in all the goodness Hardee's has to offer.

*Price and participation may vary at some locations.

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About Hardee's
Home of Goodness in The Making, Hardee's^® is known for wholesome, hand-crafted menu items such as Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and charbroiled 100 percent Angus Beef burgers. Together with its franchisees, Hardee's operates approximately 1,600 restaurants across the U.S. and has a presence in 13 countries worldwide. Hardee's has been bringing people together with classic flavors and hometown pride for more than 60 years. For more information about Hardee's, please visit www.hardees.com.

About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc., a privately held company based in Franklin, Tennessee, runs and operates Carl's Jr.^® and Hardee's^® restaurants, two beloved brands, known for premium and innovative menu items such as iconic charbroiled burgers, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a U.S. and international footprint, Carl's Jr. Restaurants LLC and Hardee's Restaurants LLC have more than 3,600 franchised or company-operated restaurants domestically and more than 35 international markets and U.S. territories. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.

SOURCE CKE Restaurants Holdings, Inc.