Summer Is on Us and the Driving Will Be Easy — If Your Vehicles Are Ready

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Bosch

Jun 01, 2010, 05:20 ET

NEW YORK, June 1 /PRNewswire/ -- (MS) -- Summertime is on us, and driving is easy — or can be, if your vehicles are ready. A few simple maintenance items can ensure that your highway cruising is trouble free, efficient and healthy. For instance, spark plugs are the lifeblood of an engine, and replacing worn spark plugs with a fresh set of spark plugs will perk up even a tired engine and help keep it running efficiently.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100601/NYTUFNS1 )

Have your oxygen sensors checked to make sure they are operating correctly — these sensors help regulate vehicle operating efficiency and play a key role in keeping the vehicle's exhaust emissions within acceptable limits. Replace any oxygen sensors that are worn out to protect the environment and improve operation of your engine (www.boschautoparts.com).

A fresh air filter will make sure your engine gets just the right amount of clean air it requires — and don't overlook the cabin air filter. This very important filter keeps the air entering the vehicle fresh and clean, and contributes to healthy occupants, especially on long trips or hours in the car.

Rebates on Spark Plugs

Bosch, a leading automotive supplier, has launched a major campaign to help vehicles operate at top efficiency, and have fun doing so. One of the most ambitious promotional campaigns this centuries old firm has ever undertaken, the Bosch "Light 'Em Up!" campaign features:

  • The "Light 'Em Up!" rebate program, providing rebates of up to $2 each on the purchase of Bosch premium spark plugs; also offering an additional $4.99 rebate with the purchase of Bosch spark plugs and the expanded-function Light 'Em Up Dyno app.
  • Bosch's exclusive, free Light 'Em Up Dyno mobile spark plug application that turns the motorist's iPhone® or iPod touch® into a dynamometer within the vehicle.
  • A dedicated "Light 'Em Up!" Web site, at www.lightemup.com, featuring Hendrick Motorsports team members sharing "What lights them up"; links to a dedicated YouTube channel; the Bosch Light 'Em Up Dyno application; plus information on rebate promotions, product information, a retail locater and parts finder.
  • Print and online advertising.

Powerful Spark Plugs

"The Light 'Em Up" campaign uses both traditional and progressive media to generate excitement for premium Bosch spark plugs and provide the rationale to purchase and install Bosch plugs. Installing powerful Bosch spark plugs will improve a vehicle's efficiency, power and performance, and the "Light 'Em Up" campaign will ensure that every motorist realizes the benefits these spark plugs will bring to his or her driving experience.

"We encourage everyone to check out our microsite at www.lightemup.com to enjoy the 'Light 'Em Up' experience for themselves," said Pam Krebs, Director of Advertising and Sales Promotion for Bosch. Bosch premium spark plugs include Platinum Ir Fusion, Platinum+4, Platinum+2, Platinum Plus and Bosch Super Plus copper core spark plugs.

iPhone® and iPod touch® are registered trademarks of Apple Inc.

SOURCE Bosch

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