Summer Essentials and More: Lela Rose Exclusive Available to Beauty.com Shoppers

BELLEVUE, Wash. and NEW YORK, May 16, 2011 /PRNewswire/ -- Beauty.com, Inc., a wholly-owned subsidiary of drugstore.com, inc. (NASDAQ:DSCM), is making it better than ever to stock up online for summer beauty products by presenting an all-new gift from designer Lela Rose. Customers who visit www.beauty.com/lelarose after May 16th will receive a bag valued at more than $140 as an exclusive gift with their $100 Beauty.com™ purchase.

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"The Lela Rose bag is an exciting reason for customers to visit the site to refresh their beauty arsenal for summer," says Beauty.com Vice President Kathleen McNeill. "It's the perfect size to tote travel sizes for summer vacation, too."

This season's top picks are easy to find at Beauty.com. Choose from trusted SPF and UV protection by brands like philosophy, Peter Thomas Roth, and Lancaster. Shop Fekkai, Rene Furterer, Oscar Blandi, Amika and more for summer hair styling must-haves.  Want a skin-friendly glow? Get safely sun-kissed with self-tanners and bronzers Urban Decay, Smashbox, bareMinerals and NARS.

In her annual partnership with Beauty.com, Rose has created a vibrant clutch in a Peruvian-inspired Cajamarca print from her Spring 2011 collection. "We really fell in love with this print and knew right away we wanted to use it for a great bag—it's all about summer and sun," says Lela Rose. Proportioned for packing at 9"x 7", the bag features a magnetic flap, zipper closure, and internal pocket. Stuffed with more than a dozen deluxe prestige samples, each Lela Rose bag arrives with:

1. Miracle Skin Transformer SPF 20 Tan
2. Stila Cosmetics Mineral Matte Shadow, Illimani
3. Laura Geller lip heal & seal gloss
4. bareMinerals Matte SPF 15 Foundation Medium Beige
5. NUXE Body Gommage Corps Fondant
6. Juice Beauty Nutrient Moisturizer
7. Nick Chavez Amazon Hair Body Building Spray
8. Borghese Fango Ristorativo Mud Mask for Face and Body
9. H20 Plus Hand and Nail Cream
10. PHYTO Phytojoba Intense Hydrating Shampoo
11. Arcona Magic White Ice, Hydrate AM/PM
12. tarte multipleye
13. IT Cosmetics Universal Brow Pencil
14. Urban Decay Afterglow Glide-On Cheek Tint
15. Beauty.com $10 Shopping Card

Site-wide gifts with purchase are just one of the perks available to Beauty.com customers. Other benefits include "Everyday Free Shipping," 5% back on every purchase, 100% color match guarantee, and a shared online shopping cart with partner site, drugstore.com™. Beauty.com personalizes beauty shopping online with skin care and hair care analysis tools, which provide product regimens tailored to the customer based on interactive surveys.  In addition to the available brand-specific gifts with purchase, a new site feature also invites customers to shop the best beauty buys and value sets. Beauty fans can also get the latest tips, trends, and promotions sent directly to their email by signing up for the free, weekly Beauty Bulletin on Beauty.com.

About Beauty.com – The World of Beauty Online™

Beauty.com, Inc. is a leading online destination for prestige beauty products. The web store provides a highly personalized shopping experience and offers more than 250 brands ranging from widely recognized to niche, hard-to-find products. Beauty.com, Inc. is a wholly owned subsidiary of drugstore.com, inc.

About drugstore.com, inc.

drugstore.com, inc. (Nasdaq:DSCM) is a leading online retailer of health, beauty, clinical skincare, and vision products. Our portfolio of brands includes: drugstore.com™, Beauty.com™, SkinStore.com™, and VisionDirect.com™. All provide a convenient, private, and informative shopping experience, while offering a wide assortment of more than 55,000 non-prescription products at competitive prices.

About Lela Rose

Lela Rose's esthetic of adding whimsy to elegance through brilliant color and hand crafted details has brought a fresh view to modern American fashion. Lela was raised in Texas and went to school in Colorado where nature, its surrounding landscapes, and the sublime colors it offers have long been an inspiration. Today, Lela continues to draw from these early influences as she designs clothes for the modern sophisticated woman who embodies a spirit of effortless elegance.

After graduating from Parson's School of Design in 1993, she went to work with two esteemed designers, Richard Tyler and Christian Francis Roth. There she honed her love of couture fabric as well as fanatic attention to detail. In 1998, Lela's vision and passion compelled her to create her signature collection, Lela Rose. Through intricately designed and finely detailed separates, dresses and jackets, Lela has established herself as a renowned designer.

The Lela Rose collection is built on a design philosophy of creating hand finished clothes that exude a casual luxury and refinement. The beautiful embellished fabrics are the foundation of this innovative collection and speak to the elegance of its personality with a nod to the era of glamour.

Lela Rose's collection has garnered her a following of trendsetters across the country. Lela's ready-to-wear apparel under the Lela Rose label is sold in more than 75 specialty stores nationwide, as well as Bergdorf Goodman, Neiman Marcus, Nordstrom, Bloomingdales and internationally in Canada, Europe, Russia, the Middle East, Taiwan and Japan.

In Fall 2006, Lela Rose launched the Lela Rose Wedding collection. The collection is a pairing of unconventional fabrics and techniques that are trademarks of the designer. The impeccable quality and couture sensibility of these gowns make them one of a kind. The Lela Rose Wedding Collection can be found in bridal boutiques nationwide as well as internationally.

With the success of both collections, the Lela Rose brand expanded into footwear in the Fall of 2007. Rose partnered with Payless Shoesource® to create the Lela Rose for Payless brand of fashion forward shoes at an extremely affordable price. This collection was followed up by Unforgettable Moments by Lela Rose™, a collection of dyeable special occasion shoes that launched late in 2008. Both collections can be found in Payless stores nationwide.

In 2009, Lela Rose announced she was launching Lela Rose Bridesmaid, a partnership with the Dessy Group. The Lela Rose Bridesmaid collection can be found in over 200 bridesmaid stores nationwide as well as in Canada and in the United Kingdom.

As the Lela Rose brand continues to grow, one thing remains true – Rose's vision and passion to stay true to her aesthetic.

SOURCE Beauty.com, Inc.

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