Summer Colour Hits House of Fraser

LONDON, July 4, 2011 /PRNewswire/ --

As the temperate rises and skin becomes sun-kissed, a bolder colour palette seems even more tempting. From rich emerald green to the hottest pink, House of Fraser is all about colour for Spring/Summer, with an array of eye-catching hues that will brighten up your wardrobe… House of Fraser presents its Colour Wheel, an interactive guide to this summer's must have looks, where it spins through the most tantalizing colours of this summer's fashion.

View the House of Fraser colour wheel.

Once you've found the colour scheme that works for you, the colour wheel lets you select specific items from the House of Fraser range that embody that look. Pick from your favourite evening shoes for women, or our House of Fraser summer dresses.... There is plenty to choose from. Here's a breakdown of what's hot this summer.

Ravishing Red

A vibrant shade of red is guaranteed to turn heads and is a must for those seeking a little day to evening drama. From deep berry to sizzling scarlet, red is big news for the warmer months and offers style to suit all skin tones. An easy way to work this dramatic colour is denim. Forget faithful indigo and swap for a fire engine colourway; J Brand's mid rise skinny bright jeans are the perfect partner to clean-cut white and nautical-inspired stripes.

True Blue

Looking blue has never been so chic. This ultra-icy hue looks fabulous against summer's bronzed skin; a must for those seeking a contemporary alternative to faithful black this season. Floor-sweeping maxi dresses and elegant all-in-ones are drenched in aqua, cobalt and regal navy to create dramatic seasonal silhouettes. Coast's latest occasionwear collection includes a host of flowing gowns and pretty shifts in this ultra-cool colour palette.

Bright Spark

Beautiful brights continue to be popular this season, with zesty shades offering a key look for the warmer months; thirst-quenching lemon appears alongside loud and proud orange in a fruity and fabulous colour palette. House of Fraser's selection of high street brands provide an array of bright shades for Spring/Summer; Oasis' fit and flare dress blends a vintage-inspired shape with a splash of citrus, while Jaeger's apple-coloured silk camisole is a cute and contemporary wardrobe staple.

Nice and Neutral

There's no need to fret over colour if effortless neutrals are more your style. An essential in any wardrobe, these are the shades that you can always rely on. Desert tones and biscuit hues feature heavily in the '70s trend story, while timeless white always works. Try Biba's embroidered waterfall waistcoat for an ethereal finishing touch.

About House of Fraser

House of Fraser has 61 stores in the United Kingdom and Ireland, offering luxurious items and a premium shopping experience. From the latest men's, women's and children's clothing to beauty essentials and must-have home accessories, House of Fraser continues to expand its much-loved collections, both online at houseoffraser.co.uk and in stores across the country.

Contact: Gayle Griffith, Assistant Press Officer, [email protected] / Tel: +44(0)20-7003-4649

SOURCE House of Fraser

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