SumAll Providing Comprehensive Social Media Analytics with Google+ Integration

NEW YORK, Aug. 13, 2013 /PRNewswire/ -- SumAll, the leading provider of connected data analytics, announced the integration of Google+ pages into its data visualization tool. Marketers can now see the real time impact of Google+'s various corporate and consumer functions on their business. Are site visits, sales or revenues truly changed by posts and actions made on Google+? The business data engine, SumAll displays your follower response to answer this question.

Companies can add an unlimited number of Google+ pages to the SumAll dashboard to enable them to monitor and compare multiple accounts in one place. In addition, the Google+ pages of competitors can be layered into the chart to provide competitor benchmarking. This feature provides marketers with an alert system for both their own pages and competitors; to spot swings in follower brand engagement for the competition so they can quickly identify new initiatives or promotions that might require a counter-response.

Marketing communications teams use Google+ pages for a number of reasons, including: improving SEO ranking, favorable results of location-based consumer searches and virtual meetings with hangouts. Adding the resulting data from these efforts to the SumAll dashboard allows a business to connect their Google+ efforts to the rest of their business engine to deliver a comprehensive view of their marketing efforts. Not only can marketers and small business owners compare Google+ side by side with their other social media campaigns, and through additional SumAll integrations they can also measure the results against SEO, direct email marketing, sales, site visits and revenue.

"We are very excited to add Google+ to SumAll's platform. It is the latest of 32 integrations that further broadens our reach to all of the major online marketing data sources," said Dane Atkinson, CEO of SumAll. "Google+ is an essential social platform for any business and a key integration into our platform. By integrating the Google+ data with SumAll, companies can view the data into the context of their whole business."

SumAll measures multiple channels including ecommerce platforms, revenue, digital marketing efforts, even social efforts and web analytics – in one screen. Seeing all of this data in one place, instead of scattered across each tool's homepage, helps users see new insights and business strategies. SumAll makes data manageable, interactive and useful to businesses through its free, real-time data dashboard. It enables the integration of multiple data sources into one intuitive, interactive chart. SumAll can be viewed on a Web browser, tablet or mobile phone.

For more information on how to better leverage social media metrics visit www.sumall.com.

About SumAll:
SumAll, now deployed in 30 countries, is a forward thinking, socially conscious company focused on harnessing the full power of real-time business intelligence for marketers. Today SumAll tracks more than $2bn in revenue, 290bn social actions and 190bn site visits. Companies connect with SumAll in less than 60 seconds to integrate multiple data sources including Facebook, Twitter, Instagram, Google Analytics, Google AdWords, eBay, PayPal, Shopify and Big Commerce into one intuitive, interactive chart. Leading VC investors, Battery Ventures, General Catalyst, Matrix Partners and Wellington Partners, back the company. For more information, visit https://sumall.com/.

SOURCE SumAll