Sullivan Higdon & Sink Chosen to Manage Local and Regional Marketing Efforts for H&R Block

KANSAS CITY, Mo., Feb. 15, 2012  /PRNewswire/ -- H&R Block, Inc. (NYSE: HRB), the country's largest tax services provider, has selected Sullivan Higdon & Sink (SHS) to plan, execute and evaluate the company's local and regional media planning and buying, as well as ensure integration of those efforts with the firm's national marketing plan.

"While all of the finalists in the agency review process were exceptional, SHS' tactics were innovative, creative and showed a solid understanding of the granularity we need in support of our business – combining media, message and creative into a seamless communication," said Jeff Whitney, vice president of field marketing, H&R Block. "Working with SHS, we expect to better support our 11,000 company and franchise offices in their local marketing efforts to better connect with consumers through more strategic allocation of our resources, better media rates, and new ways of communicating our key benefits."

The addition of the H&R Block business strengthens SHS' growing list of finance-related clients, including companies such as American Century Investments and INTRUST Bank. It also bolsters the growth and momentum SHS has experienced during the past few years.

"We look forward to building this partnership with H&R Block," said Rand Mikulecky, managing partner, SHS. "We feel this organization is an excellent fit for Sullivan Higdon & Sink and are excited about the opportunity to leverage our creativity and experience to support its marketing efforts."

About Sullivan Higdon & Sink

SHS creates integrated brand experiences for a diverse roster of business-to-consumer, business-to-business and business-to-government clients who refuse to follow the flock. With offices in Kansas City, Wichita and Washington, D.C., the agency's client roster includes American Century Investments, Blue Rhino, Borden Cheese/Dairy Farmers of America, Inc., CareFusion, Cargill, GeoEye, INTRUST Bank, Kansas Health Foundation, Lycoming – A Textron Company, Merial, Pratt & Whitney, Spirit AeroSystems and Westar Energy.  Follow SHS at www.wehatesheep.com or www.twitter.com/wehatesheep.

About H&R Block

H&R Block Inc. (NYSE: HRB) has prepared more than 575 million tax returns worldwide since 1955, making it the country's largest tax services provider. In fiscal 2011, H&R Block had annual revenues of $3.8 billion and prepared more than 24.5 million tax returns worldwide, including Canada and Australia. Tax return preparation services are provided in company-owned and franchise retail tax offices by more than 100,000 professional tax preparers, and through H&R Block At Home™ digital products. H&R Block Bank provides affordable banking products and services, and RSM is a top provider of tax, accounting and wealth management services to mid-sized businesses. For more information, visit the H&R Block Online Press Center.

SOURCE Sullivan Higdon & Sink