SUBWAY(R) Restaurants' Ten-Day Tweet-to-Eat Promotion Celebrates Its Famous Fans

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Apr 14, 2010, 04:30 ET

MILFORD, Conn., April 14 /PRNewswire/ -- SUBWAY® restaurants have engaged a host of Famous Fans, who bring their love of SUBWAY® sandwiches to life on the court, in their racecars, in the pool and on TV. This month, a new advertising campaign gathers many of these Famous Fans together to tout the everyday value of $5 Footlongs™. In fun, playful montages viewers see this diverse roster of talent together.

Why is each of these Famous Fans a great fit for SUBWAY® restaurants? SUBWAY® restaurants are asking Twitter followers to share their thoughts. From April 14 through April 27, followers are encouraged to tweet to @subwayfreshbuzz and describe why the Famous Fan of the day is a great fit for SUBWAY® restaurants. Each day's contest will be focused on a different Famous Fan including Laila Ali, Carl Edwards, Jared Fogle, Jay Glazer, Blake Griffin, Ryan Howard, Nastia Liukin, Michael Phelps, CC Sabathia and Michael Strahan.

Just by sharing their views, followers will be entered into the chance to win one of five $10 gift cards per day. People are also encouraged to follow the Famous Fans on Twitter who will be weighing in with their feedback on what makes them a great fit for the brand. To participate, visit http://twitter.com/subwayfreshbuzz from April 14 through April 27.

About SUBWAY® Restaurants

With more than 32,000 locations in 91 countries, the SUBWAY® restaurant chain is the world's largest submarine sandwich franchise and famous for its made-to-order footlong and 6-inch submarine sandwiches and salads. The SUBWAY® restaurant chain was founded in 1965 by Fred DeLuca and Dr. Peter Buck as a means for then 17-year-old DeLuca to earn enough money to pay for college tuition. That partnership, which continues today, marked the beginning of a remarkable journey — one that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY® brand has been named as the number one franchise opportunity in Entrepreneur magazine's "Annual Franchise 500®" listing 17 times in the past 23 years, and was also ranked by the magazine as "America's Top Global Franchise" for 2009. For more information about the SUBWAY® chain, visit www.subway.com or www.subwayfreshbuzz.com. SUBWAY® is a registered trademark of Doctor's Associates Inc.