SUBARU OF AMERICA REPORTS SEPTEMBER SALES RESULTS

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Oct 01, 2024, 11:45 ET

26 consecutive months of yearly month-over-month growth
Best-ever September for Crosstrek

CAMDEN, N.J., Oct. 1, 2024 /PRNewswire/ -- Subaru of America, Inc. (SOA) today reported 56,414 vehicle sales for September 2024, an increase of 0.1 percent compared with September 2023 (56,355). SOA also reported year-to-date sales of 493,612 a 5.6 percent increase compared with the same period in 2023.

Subaru of America, Inc. reports September 2024 sales results

Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc.: "Subaru's retailers made a momentous push for a successful end of the summer sales season, and we are confident that they will continue to raise the bar. For those retailers impacted by recent storms in the Southeast, we are committed to supporting both them and our customers in their recovery efforts."

Last month, Crosstrek achieved its best September ever with 16,633 vehicles sold (surpassing the record of 16,092 set in September 2022), a 24.7 percent increase compared to September 2023. Outback was the second-highest selling carline in September with 13,991 vehicles sold. Demand for Forester continued to grow, with 13,111 vehicles sold while production continues to ramp up to full capacity.

Troy Poston, Senior Vice President of Sales, Subaru of America, Inc.: "With Crosstrek's popularity steadily growing and Outback seeing continued success, both carlines closed out the month with very strong results, connecting with both first-time and returning Subaru owners. As retailers support their local animal shelters during Subaru Loves Pets® this month, customers may even find a new road trip companion while visiting the showroom or service center."

Carline	Sep-24	Sep-23	% Chg	Sep-24	Sep-23	% Chg
	MTD	MTD	MTD	YTD	YTD	YTD
Ascent	5,809	4,599	26.3 %	42,614	46,881	-9.1 %
BRZ	291	270	7.8 %	2,323	3,361	-30.9 %
Crosstrek	16,633	13,341	24.7 %	131,847	114,632	15 %
Forester	13,111	15,237	-13.9 %	130,098	106,345	22.3 %
Impreza	2,437	2,868	-15 %	23,073	27,164	-15.1 %
Legacy	1,739	2,727	-36.2 %	14,642	19,622	-25.4 %
Outback	13,991	14,545	-3.8 %	126,333	122,881	2.8 %
Solterra	1,074	1,118	-3.9 %	9,137	5,763	58.6 %
WRX	1,329	1,630	-18.5 %	13,545	20,574	-34.2 %
TOTAL	56,414	56,335	0.1 %	493,612	467,223	5.6 %

About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company's vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $320 million to causes the Subaru family cares about, and its employees have logged over 100,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.