Suave Professionals® Celebrity Stylist Leonardo Rocco Presents History of Hair Trends and Predictions at Miami Hair Beauty & Fashion by Rocco Donna
NEW YORK, Nov. 17, 2014 /PRNewswire/ -- Suave Professionals® celebrity stylist Leonardo Rocco kicked off Funkshion Miami Beach Fashion Week by taking a historical tour of fashion and beauty trends with a look toward the future. As a tribute to the show's tenth year, Rocco created the "DECADE" concept, which took the audience on a tour of hair and fashion starting with the late 20's. Rocco and his team gave each of the hairstyles a touch of glam using Suave Professionals®.
In preparation for the show, Rocco took inventory of hairstyles throughout the past nine decades and found looks that inspire not only the versatile and feminine styles he creates today, but also hair trends to come. Suave Professionals® products were a critical part of his team's toolkit for the show as the brand's various lines have evolved through the years to fit women's styling needs.
"Like Suave, I'm dedicated to helping all women live beautifully by giving them the tools and tips to create beautiful styles. The past is a constant source of inspiration while I look ahead toward the future. By taking the best of the decades, such as the movement of the classic 50's styles that celebrated volume and curl and the playful and sexy hair from the 70's, I was able to present the looks that inspire my work today," said Leonardo Rocco. "From today's looks to the styles of tomorrow, Suave Professionals® will continue to make women look and feel good through the years."
Suave Professionals® Natural Infusion includes three hair care collections that are free of parabens or dyes. For more information, visit Suave.com for styling tips and tricks. Additional hair trends and product information can be found on the Suave Beauty Facebook Page or @SuaveBeauty on Twitter.
- Suave Professionals® Natural Infusion Moisturizing products with Macadamia Oil
- Suave Professionals® Natural Infusion Anti-Breakage & Strengthening products with Awapuhi Ginger
- Suave Professionals® Natural Infusion All Day Body products with Seaweed
The show's style and trend highlights included:
1950s: The glamour of Hollywood film stars influenced this look which was punctuated by romantic, voluminous curls.
1970s: The bohemian spirit of the 1970s was captured by giving loose strands plenty of texture and free-flowing movement.
2000s: Hair was brought to new heights in a modern iteration of the smooth and ever classic ballerina bun.
3000s: A futuristic look ahead showcases mainstream uses of bold colored highlights and hair accessories as adornment.
About the MHB&F and Founder Leonardo Rocco
The event's creator, Rocco, is a globally recognized professional in the beauty and fashion industry and is recognized widely for his talent, unique vision, and media visibility. Rocco has been responsible for changing and maintaining the image of many celebrities within the Hispanic and Anglo market for more than two decades at Rocco Donna Salon & Agency.
Miami Hair Beauty and Fashion by Rocco Donna supports the Susan G. Komen for the Cure Miami/Ft. Lauderdale and Sachamama.
Miami Hair Beauty & Fashion 2014 is produced by Rocco Donna Salon & Agency.
ABOUT SUAVE PROFESSIONALS®
For over 70 years, Suave has been committed to creating professional-quality products for consumers that work as well as high-end salon brands. Suave is challenging consumers everywhere to Rethink Salon Hair, and rediscover the quality that is in every bottle they sell. As one of America's top selling hair care brands, Suave offers a line of shampoos, conditioners and styling products that are proven to work as well as salon brands. The brand's commitment to quality is why more than half of American households choose Suave®.
Each collection delivers noticeable hair benefits and contains no parabens or dyes. Styling products such as the Suave Professionals® Natural Infusion Moisturizing Light Oil Spray with Macadamia Oil hydrates weightlessly while providing 10x more moisture to give the perfect finish to any style.
ABOUT UNILEVER UNITED STATES, INC.
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.
Unilever employs approximately 10,000 people in the United States – generating nearly $9 billion in sales in 2013. For more information, visit www.unileverusa.com.
| Contact: |
|
| Jennifer Morales |
Kathryn Fernandez |
| Weber Shandwick |
Unilever |
| 212.445.8274 |
201.894.2484 |
SOURCE Suave Professionals
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