Strengthening Leadership: Analytic Partners Hires Marcia Awobuluyi as CFO

The third recent addition to the executive team, the marketing analytics leader hires Awobuluyi to lead global finance

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May 09, 2017, 13:03 ET

NEW YORK, May 9, 2017 /PRNewswire/ -- Analytic Partners, a global leader in marketing analytics, announced the addition of Marcia Awobuluyi as Chief Financial Officer.

Based in the company's New York City headquarters, Awobuluyi will focus on building on the successes of the Analytic Partners team and will collaborate across teams to identify strategic growth opportunities. A global, independent firm, Analytic Partners helps the world's top companies drive growth through successfully identifying marketing-driven revenue opportunities, better understanding their customers and providing new means of competitive advantage.

"To be the world's premier analytic consultancy, we must have experienced leaders who can position us to deliver the solutions and insights that the market needs," said Nancy Smith, CEO of Analytic Partners. "Marcia brings to the team a discipline, passion and experience that will accelerate our drive forward."

Marcia Awobuluyi joins Analytic Partners with over 25 years of experience in leading teams across multiple disciplines and positioning organizations for change. Awobuluyi was most recently on the leadership team at Tower Legal, where she has served the last eight years as their EVP, Chief Operating Officer. In that role, Marcia oversaw strategic planning, corporate operations, as well as various major growth initiatives. Marcia has also held senior leadership roles at Laurus Capital Management, 24 Seven and Immersant.

"Over the last 17 years, Analytic Partners has built both an amazing solution set and a team that together have driven enormous success for clients and the company," said Awobuluyi. "I am excited to be a part of this next phase and to contribute towards helping our clients turn data into expertise."

This announcement quickly follows the recent hires of Tom O'Sullivan as SVP Global Business Development and Joe LaSala as VP Marketing. In addition, Analytic Partners was named "Smart Data Agency of the Year" by I-COM at their recent Global Summit.

About Analytic Partners
Analytic Partners is a global marketing analytics company that leverages adaptive modeling techniques and tools to help companies generate better marketing ROI, drive growth and, ultimately, grow closer to their customers. We work with marketers to build deep knowledge about brands, customers and competitors that is converted into sound strategies aimed at improving business performance. www.analyticpartners.com

SOURCE Analytic Partners