Street Surfing Names Mark Siegel as CEO

IRVINE, Calif., June 15, 2011 /PRNewswire/ -- Street Surfing, LLC has named Mark Siegel as its Chief Executive Officer. Mr. Siegel will take over day-to-day operations from current Street Surfing President Jasun Weiner effective June 17, 2011 and will be based at company headquarters in Irvine, Calif.  Street Surfing founder Mark Weiner will become Chairman of the Board.  The father and son team of Mark and Jasun Weiner will work closely with Mr. Siegel in an advisory capacity, and continue to pursue and develop new strategic opportunities for Street Surfing.

(Photo: http://photos.prnewswire.com/prnh/20110615/LA20215)

Born in California in 2004 with the launch of The Wave casterboard, Street Surfing is now a global phenomenon that spans more than 35 countries with an arsenal of products that includes casterboards, scooters, skateboards, accessories and streetwear.  For more information, please visit www.streetsurfing.com.

Mr. Siegel previously served as CEO for Ultra Pro Corporation and in executive and management roles for Mattel, Petsmart, Teleflora and Equity Marketing.  He has held responsibility for functional areas including sales, marketing, product development and Asia operations in the fields of toys, pet supplies, flowers, gifts and sporting goods.  

"We're excited to have Mark join the Street Surfing team," said Mark Weiner.  "He brings extensive experience developing strategic plans for organization and growth, structuring and centralizing operations and finance, developing products and brands and expanding distribution channels.  Among Mark's many strengths are his abilities to marry enthusiasm, passion and energy with strategic thinking, financial discipline and personnel management."

"I'm excited to join Street Surfing and see significant business growth driven by exciting new product introductions, aggressive marketing plans and a talented leadership team," said Mark Siegel. "I look forward to leading the organization and working closely with Mark and Jasun Weiner on the strategic plans to take the Street Surfing business to the next level."

"Street Surfing is committed to maintaining the same quality, customer service and fun as the company grows to the next level," said Jasun Weiner.  "To help the Street Surfing family grow and maintain its ideals, we feel that this is the right time to appoint a CEO who will bring a new level of expertise to the table.  Mark Siegel's leadership is going to be a tremendous asset to Street Surfing.  His experience, drive and passion are an ideal match for Street Surfing and will undoubtedly support the growth of the brand."

About Street Surfing, LLC

Headquartered in Irvine, Calif., Street Surfing, LLC is an active lifestyle company that pioneered the original Wave casterboard.  The Wave combined the natural fluidity of surfing with the smooth maneuverability of skateboarding and snowboarding into one new action sport known as Street Surfing.  Born in California in 2004, Street Surfing is now a global phenomenon that spans more than 35 countries with an arsenal of products that includes casterboards, scooters, skateboards, accessories and streetwear.  For more information, please visit www.streetsurfing.com.

Press Contacts: Mike Kingsbury, Jennifer Hernandez
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MKM, (714) 375-2188

SOURCE Street Surfing, LLC