Street Surfing Introduces Revolutionary Dual-Directional Casterboard; Innovative Design Allows Riders to Perform True "360s"

IRVINE, Calif., July 20, 2011 /PRNewswire/ -- Just in time for Holiday 2011, Street Surfing is set to introduce its first dual-directional casterboard for true forward and backward carving – The Wave 360.  Building upon the success of its original "Wave," the revolutionary design provides the most versatile range of motion of any casterboard in the marketplace.  Please visit www.streetsurfing.com for more information.

The revolutionary Wave 360 is the world's first casterboard featuring 360 degree dual-directional technology on a traditional ABS board.  Riders of The Wave 360 are able to perform a range of 360 and 180 degree spins that are the basis for new tricks.  The lightweight design improves board speed and trick capabilities, while the overall rider experience is greatly enhanced compared to a traditional casterboard. Details include:

• New dual-directional caster technology
• High quality ABS deck
• Flush torsion bar built for grinding
• Entirely new ride and experience
• Abec 5 bearings
• Lightweight design for enhanced speed

"The Wave 360 takes board riding to the next level and provides adrenaline charged riders with a high-energy challenge to the traditional Ollie, Kickflip and Fakie," said James Nunziati, Vice President of Sales and Marketing. "The launch of The Wave 360 expands the Street Surfing portfolio and provides younger sports enthusiasts with an entirely new world of board riding."

Street Surfing will launch The Wave 360 with a fully integrated marketing program including media tours, consumer events, in-store interactive monitors and a national television campaign.  The Wave 360 will be available through major retailers this fall including Walmart, Kmart, Big 5, Dick's, Sears and Sport Chalet with a suggested retail price of $79.99.  High resolution photos and digital video are available upon request.

About Street Surfing, LLC

Headquartered in Irvine, Calif., Street Surfing, LLC is an active lifestyle company that pioneered the original Wave casterboard.  The Wave combined the natural fluidity of surfing with the smooth maneuverability of skateboarding and snowboarding into one new action sport known as Street Surfing.  Born in California in 2004, Street Surfing is now a global phenomenon that spans more than 35 countries with an arsenal of products that includes casterboards, scooters, skateboards, accessories and streetwear.  For more information, please visit www.streetsurfing.com.

Press Contacts: Mike Kingsbury, Jennifer Hernandez
[email protected], [email protected]
MKM, (714) 375-2188

SOURCE Street Surfing, LLC